david oswald

freelance creative director and copywriter

About

I am a passionate, disciplined and collaborative creative who thrives on challenges. I have 15+ years experience in the world’s best advertising agencies across multiple industries and clients – from Apple to Netflix to Volkswagen – creating and executing campaigns for TV, print, digital & social; editorial & post-production, culturally-aware localization and leading global teams across functions. Knowledge of multiple languages including both English and German in native proficiency.

Country

united states

City

los angeles

Industry

marketing and advertising

Skill

advertising, creative direction, creative strategy, copywriting, concept development, digital strategy, integrated marketing, idea generation, digital marketing, brand development, creative writing, online advertising, outdoor advertising, interactive marketing, creative development, content strategy, corporate branding, brand architecture, art direction, kalauern, marketing communications, television, branding, video, marketing, campaigns, interactive advertising, brand management, visual communication, strategy

Experience

copywriter

tbwa berlin

2010-1 - 2010-12 · 1 yr

Part of the International unit of TBWA\ Berlin and appointed to the two most important accounts, McDonald‘s & adidas.

freelance creative director and copywriter

apple

2015-1 - Present · 11 yrs 9 mos

Freelance Creative Director and Copywriter available for interesting projects all around the world. Native German with near-native English skills (having worked in Sydney, London and Los Angeles) specialized in creative conception (pitches or client presentations), localization/adaptation and production (voice-over recordings, talent, studio & location shootings, audio & video post-production). Agencies & Brands I worked with on a freelance basis: Jung von Matt/Spree, Parasol Island, DDB Berlin, Onefootball, Deutsche Bank, Instagram/Facebook, Viewster, MoreSleep, Deutsche Telekom, 72andSunny Amsterdam, Google, Apple

freelance creative director and copywriter

david oswald

2015-1 - 2016-6 · 1 yr 6 mos

Freelance Creative Director and Copywriter available for interesting projects all around the world. Native German with near-native English skills (having worked in Sydney, London and Los Angeles) specialized in creative conception (pitches or client presentations), localization/adaptation and production (voice-over recordings, talent, studio & location shootings, audio & video post-production). Agencies & Brands I worked with on a freelance basis: Apple, KolleRebbe, Netflix, Jung von Matt/Spree, Parasol Island, DDB Berlin, Onefootball, Deutsche Bank, Instagram/Facebook, Viewster, MoreSleep, Deutsche Telekom, 72andSunny Amsterdam, Google

senior copywriter

m&c saatchi berlin

2011-1 - 2011-12 · 1 yr

clients: Ferrero, Havana Club & Garmin

junior copywriter

ddb berlin

2006-7 - 2009-12 · 3 yrs 6 mos

clients: Volkswagen, Deutsche Bahn, Nike and IKEA

$tbwa\media arts lab$

associate creative director los angeles

tbwa\media arts lab

2016-7 - 2014-12

Orchestrated the creation and localization of all TV spots, print and outdoor advertising across all of Europe and the Middle East. As a pod leader on iPhone, I was responsible for the strategic and creative decisions for the world‘s most desired product. Shaping the communication in mature markets as well as bringing the brand to new countries and establishing new creative and account teams and processes.