David McCloskey

David McCloskey is Founder and President of Authentic Labs and Founder and Lead Tinkerer for Relevant Play, the toy company that’s best known for Kinetic Sand. Authentic Labs empowers consumer brands to connect with their customers at the moment that matters most — when a product is in hand. Our Real platform makes it easy for manufacturers to implement compliant GS1 Digital Links, deliver rich product content, and build meaningful brand interactions that drive engagement, insights, and sales growth.   With Real, brands can: • Deliver location-based, dynamic content tailored to product SKUs, in the preferred language of your customer — from instructions and videos to images and custom messaging. • A/B test messaging and content with CTAs. • Respect retail partnerships by enhancing the purchase experience without diverting customers from retail channels. • Capture actionable insights through built-in polls, surveys, and analytics that help teams understand real consumer behavior. • Manage campaigns and assets easily — including variable data codes, content blocks, and call-to-action tools — all within a privacy-first framework that doesn’t collect or sell Personally Identifiable Information(PII). • Access real-time GS1 Digital Link scan data, with parsed attributes, to dive deeper into the true last mile of your supply chain.   Authentic Labs helps brands unlock the full potential of their product experiences — turning simple interactions into deeper customer understanding and stronger brand loyalty.