David Link

David Link is the Chief Creative Officer at Saatva, where he sets the long-term creative vision for the Smarter Luxury Sleep Company. He leads the evolution of Saatva into a fully integrated luxury brand ecosystem—one where storytelling, design, and production work in harmony to create deeper emotional resonance, elevate the customer experience, and unlock sustainable growth across brand, retail, and performance channels. David believes great brands are built not just through products features, but through meaning, consistency, and the results of a great night's sleep. Under his leadership, Saatva’s creative work focuses on the transformative power of restorative sleep and its ability to help people feel better, live better, and do great things in their lives. He also champions a modern in-house creative model, including the Saatva video production studio he helped create, where he directs many of the brand’s TV campaigns. David leads a multidisciplinary creative team responsible for all brand expression—from retail, print and digital marketing to social, television, email, and beyond. At the core of his approach is a commitment to building an inspiring creative culture—one that values curiosity, collaboration, and excellence—while delivering work that drives measurable business impact and long-term brand equity.

Saatva is the fastest-growing online luxury mattress company. I have built from scratch an internal creative agency that handles all print, digital, social, TV, packaging and in-store marketing. Our creative team has helped grow revenue in the hundreds of millions over the past two years and has elevated the brand's luxury aesthetic and voice across all forms of brand and performance marketing. Manage and grow in-house creative agency: • All performance marketing creative • Paid and Organic Social media • Email marketing • TV and Youtube spots • CGI development of products and luxury interior designed rooms • Video development from social media to TV • Brand marketing and strategy • Radio and podcast marketing • In-Store video marketing and storytelling • Direct mail, print and product packaging I have recently launched a Saatva video production studio for the development of weekly social media and Youtube videos.

Founder and Chief Creative Officer at Wild Robot - a digital transformation studio that creates new digital products, services and marketing for brands and media companies. RECENT & CURRENT CLIENTS: MGM Studios Warner Bros. Saatva (first online luxury mattress company) Podium Audio (number one science fiction and fantasy audiobook publisher on Audible) The Female Quotient And a range of early-stage start-ups SERVICES OFFERED: • Digital strategy (product, content & marketing) • Product management and development (desktop, mobile and connected TV) • Creative Direction - Design and UX • Concept, ideation and brainstorm leadership • Content development (Video & Editorial) • Digital cross platform brand experiences • OTT design and product development • Brand and experience design • Digital content marketing & social media • Digital marketing (brand & performance) • Ecommerce product development

Empowered to digitally transform Lincoln Center of the Performing across all departments through digital strategies and experiences across the 16-acre campus, in their venues and by extending the performing arts outside of New York through new digital products, original content, marketing and distribution partnerships globally. Launched the mobile-centric redesign of LincolnCenter.org and the largest free performing arts video and editorial portal to begin evolving Lincoln Center into a media company. Developed an iPhone/Android app that leverages social and location-based technology to provide a seamless user experience both when purchasing tickets and when visiting a Lincoln Center venue. Overseeing the development and implementation of a ‘smart campus’ that uses emerging technology and allows for digital interactivity and marketing around the 16-acre campus pre and post-performance. Developing distribution strategy & partnerships for distributing original long-form and short-form media worldwide. Leading the cross-departmental Digital Planning and Implementation Committee and fostering an environment of collaboration. Defining and maintaining a team responsible for the information architecture, design, technology and analytics for all consumer-based digital experiences. Managing an Emmy Award-winning short-form video and livestreaming team in creating new original video series, documentary films and performance marketing content. Supporting Lincoln Center’s marketing efforts through the generation of programmatic websites and other channels. Being a change agent within Lincoln Center, promoting the benefits and results of digital initiatives. Managing a high-performance team of internal subject matter experts as well as working with outside creative & technology partners. Overseeing the implementation of digital infrastructure initiatives such as a Digital Asset Management System and a Performance Database.

Co-founded an innovation & design studio that focused on delivering addictive digital experiences for media companies, publishers and advertisers. In addition to creating large-scale web and mobile experiences, a quarter of our engagements included the creation of visionary prototypes demonstrating unique digital storytelling experiences for a range of brands and industries. Responsible for hiring, mentoring and managing UX, Visual Design, Video and Technology departments. Mentored & partnered with C-suite executives across a number of media sectors in the planning and execution of their company’s digital business. Worked with clients on an immersive 3-year product, marketing strategy and prototyping process culminating in investment and roll-out. Re-invented the Coca-Cola Company corporate website by evolving a beverage brand into a publisher. Imagined and executed an advanced marketing and interactive storytelling platform for Lionsgate encompassing delivery of addictive interactive exclusive video content experiences via web, mobile, tablet and interactive TV. Prototyped and delivered the first interactive iPad magazine app with Sports Illustrated. Went on to develop a ground-breaking platform used by both Time Inc. & Meredith for flagship publications. The platform has subsequently been used by over 400 publications worldwide. Developed new service-based ad models and unique content marketing programs for the ad sales teams of Time Inc., ESPN, Martha Stewart, NBA and Billboard magazine. Led idea generation & brand vision development, often acting as “hands-on” Creative & Marketing Director for select projects. Directed & produced over 15 commercials to promote various client’s digital products across TV, online and in-store . Select clients include: WebMD, Martha Stewart, Food Network, DC Comics, Conde Nast, Comcast, National Geographic, Barnes & Noble, Macy’s, ESPN, NBC, the NBA, Danone, and Google.

Reinvented and managed the expansive internal creative studio at AOL that supported over 18 content channels that delivered premium online experiences to rival those of any high-end digital agency. Hired & mentored 10 senior-level Creative Directors and attracted over 60 high-caliber senior design, UX and project management staff for a department of 150 people between NYC, Los Angeles and Virginia offices. Responsible for strategy and creative development for the 18 major content channels of AOL, including verticals such as Music, News, Shopping, Sports, Finance, Kids, AOL Homepage, Lifestyle, Health and Entertainment. Directed the design strategy and creative teams for the complete redesign of AOL when moving the service from their propriety “Rainman” platform to the latest standards of the Web. The redesign led to increased ad revenue approaching 1 billion dollars per year. Initiated and managed AOL Broadband’s full-time prototype lab which developed new products and digital services. Partnered with AOL ad-sales teams to invent new forms of content based advertising across the service. Responsible for spending and managing a $12M budget for outsourcing creative projects that the internal studio of 150 could not handle.

After leading the creative strategy & development for the largest Modem Media clients in the U.S. with extensive new business wins and proven team leadership skills, moved to Europe to open three new offices directing the set-up and management of their creative practices. Launched Modem Media offices in London, Paris and Munich and built their creative practices from scratch. Developed the first interactive TV ad in Europe with Unilever client. Responsible for winning and executing over $45M of business in Europe. Select clients include: GM (Opel brands), Phillips, Orange, Citibank, Delta Airlines, Unilever, Financial Times, France Telecom, Deutsche Bank, Intel, Mercedes, Vodafone, Heineken and IBM.

Launched and co-managed the first New York office for Modem Media. After the acquisition of the Poppe Tyson agency led the transition and integration of acquired creative teams and managed all creative practices for client engagements and new business pitches. Responsible for all creative development resulting in $30M annual revenue . Developed first inflight touchscreen entertainment system for Delta Airlines. Led creative development of marketing & ecommerce websites for JC Penney, Delta Airlines, Kraft Foods, IBM and Sony Playstation. Select clients include: Delta Airlines, AT&T, Kraft Foods, Sony, JC Penny, Lucent, iVillage, Hasbro, 3Com and Mars.

Hired as a Senior Art Director. After 4 months became the youngest Creative Director among the largest interactive agencies in the U.S. Responsible for managing multiple creative teams to support top tier client engagements. Launched Delta Airlines first website and partnered with them over 3 years to achieve annual revenues of $500M for online reservations. Responsible for all creative teams during development of the award-winning AT&T 1996 Olympics online experience with a budget of $20M Developed first multi-player online flash games, first Instant Messenger application and the largest 360-degree museum tour. Select clients include: JCPenny, AT&T, Delta Airlines, Kraft Foods, Intel, Zima, John Hancock, Unilever and Lego.

Developed all types of print marketing materials for the movie and TV industry such as posters, trailers, home video packaging and billboards. Designed and produced some of the first movie poster key art digitally. Edited one of the first movie trailers using digital editing software. Invented the first digital movie PR media-kit distributed to news organizations. Collaborated on photo shoots on-set and in the studio. Poster Key Art is part of the permanent collection of The Library of Congress. Select Clients include: Warner Bros., Lucasfilm, Paramount, Orion, Disney, Universal, 20th Century Fox, Tristar and MGM.