david graas

Responsible for all LSI Channel product (Mega-RAID, 3ware, HBA, JBOD, SAS Switch, Advanced Software, External Storage, SSD Storage) collateral development including case studies and solution stories, technical papers, eco-system partner relationships and co-marketing, demonstration systems, and support of worldwide marketing events. Manage e-commerce program for LSI offering full Channel product portfolio for end customer purchase. (3ware was acquired by LSI in April 2009)

Responsible for business development in conjunction with managing channel account business group. Processed all internal sales leads worldwide for 3ware. Managed e-commerce program and assisted in development of 3ware partner program with Channel Marketing. Assisted in website and collateral development with Corporate Marketing. Continued support of worldwide sales organization. Implemented process to leverage distributor sales teams and DMR accounts for increased revenue / business development.

Created and managed Channel Account team to support lower 80% channel customer base. Implemented and managed e-commerce online store for 3ware products. Supported worldwide sales team and was primary point of contact for inbound sales activities for 3ware.

Managed Inside Sales team and was primary internal resource for Worldwide field sales. Interfaced with Marketing, Operations, and Engineering on behalf of the Sales organization. This included participation in trade show planning, product releases, product feature enhancements, and escalating customer issues as needed. Also responsible for evaluation program for world wide team.

Implemented Inside Sales operations for 3ware as a startup company. Managed channel sales of RAID controller HBA's to white box system integrators, resellers, VAR's, and distributors. Created processes and procedures for corporate based sales resources and hired team to manage channel accounts.

Managed inside sales call center for Adaptec products which included SCSI controllers, RAID controllers and CD recording software. Implemented and managed grey market program to reduce exposure in the channel. Assisted in implenting a new sales call center in Florida. Responsible for all management functions for sales team including hiring, training, and discipline actions as required. Maintained metrics to track sales development and progress for individual team members. Worked with Marketing to implement sales generation programs through the sales team.

Worked in presales call center for HP printer and personal computer product lines. This included providing technical information and product recommendations based on customer needs. Adhered to company standards on messaging and performance metrics.

Responsible for bulk storage warehouse operations for SCO software products. This included managing a team responsible for production line supply. Implemented JIT (Just In Time) ordering process for bulk items to minimize inventory exposure and reduce overhead costs.

Responsible for inventory control and reconciliation for main receiving center at Seagate corporate warehouse. Included detailed documentation process and technical parts identification for all inbound components. Promoted to zone lead for Singapore inbound drive shipments in 1990.