David Eiben

At Presque Isle Electric & Gas Co-op, I lead the marketing communications for both the co-op and PIE&G Connect Fiber Internet. My primary focus is on reinventing and modernizing our marketing strategies to enhance brand visibility and stimulate demand generation. This role allowed me to leverage my expertise in strategic marketing to drive impactful results in a competitive landscape.

Short-term engagement to redefine the marketing function at Freedom Motors, a manufacturer and retailer of wheelchair-accessible SUVs and Vans. ● Led all marketing functions, including digital marketing, brand management, creative, tradeshows, and CRM. ● Led initial brand refresh, including defining mission, core values, new logo, and brand guidelines ● Created over 20 pieces of new differentiated content that has led to a 25% increase in organic social engagement with a 30% increase in subscribers ● Initiated digital agency review to revamp our paid digital strategy; after 30 days, qualified leads are up 12% ● Spearheaded the adoption of HubSpot Marketing Hub to better reach our customers and prospects with a true CRM strategy

Hired to reinvent and redefine the Scorpion.co brand, developing the purpose, mission, core values, and positioning. Scorpion is a marketing services SAAS company that provides website development and digital marketing execution to healthcare, home services, and legal verticals. ● Creative leader and decision-maker on all advertising, events, PR, social, and employee-branded content. ● Created new brand guidelines and audited all brand touchpoints to ensure consistency with design, tone, and voice ● Increased website engagement by 20% and qualified leads by 25% through a total redesign ● Hired and onboarded a new PR agency, resulting in a 35% increase in company mentions in the press ● Spearheaded crisis communication with our healthcare clients during the Russian Killnet hacking event, resulting in zero client attrition ● Reorganized the social team and their processes to be more agile and creative, leading to a 15% increase in engagement on our social channels ● Led the demand generation campaigns that drove the highest lead volume in company history for Q1-Q2 ● Concepted and created a new testimonial/customer story campaign that drove a 40% increase in views and a 75%. increase in leads vs previous testimonials

● Senior creative leader of Ideabar – a 60-person in-house creative services team spearheading the integrated marketing strategy, creative and communications for the Cox Automotive brands, Cox Enterprises (including recruitment advertising), and select external clients. Work includes video/broadcast, social, experiential, and digital for external and internal (employee) audiences. ● Played a key leadership role in developing the brand architecture for Cox Enterprises as well as Cox Automotive ● Pitched and won integrated campaigns for Manheim, Cox Automotive & Autotrader, saving Cox Automotive over $2M in agency fees ● Boosted our client satisfaction score from 3.5 in 2019 to 7.8 in 2022 through breakthrough creative and streamlined processes ● Revamped the social creative team for Autotrader and Kelly Blue Book, resulting in a decrease in hours of 75% while increasing creative quality, leading to a 20% increase in consumer engagement ● Reorganized the agency and increased headcount by 20% by developing business cases that displayed cost savings through a more innovative and nimbler team while also improving creative quality ● Increased the diversity of the team by 40% to gain better insights and reflect our customers, employees, and the world

● Lead advisor and instructor for The Martin Agency, WVU’s student-led communications agency. ● Taught a 400-level Advertising Campaign Development class and received the highest teaching rating possible from my students

Senior leader of Dell Technologies’ internal communications agency – Dell Blue – a 110-person global team driving the global integrated marketing communications for the Consumer, Small Business, Commercial (BtoB), Gaming, and Alienware business for the Customer Solutions group at Dell. ● Grew team from a staff of 19 in 2015 to 110 in 2019, focusing on hiring higher-quality and diverse talent. Reduced turnover of staff from 20% in 2014 to 2% in 2019 ● Reorganized team structure to better streamline workflow and more integrated thinking across the team, leading to a significant improvement in creative output as well as client satisfaction ● Developed and defined the agency's Purpose/Mission and Core Values ● Won agency of record responsibility for Small Business, Commercial (BtoB), and Dell Gaming accounts, saving the company over $8 million in outside agency fees ● Led 2016-2019 global campaign development for BtoB and BtoC that led to an average yearly increase in revenue of 8% and 6%, respectively ● Globally re-branded and re-launched the Alienware brand, leading to a 20% increase in revenue for the first ten months of 2017 ● Pitched, won, and launched two content studio sub-agencies (Consumer/Small Business & Commercial) to handle social and quick-turn creative assignments, saving the company over $3 million and leading to a 15% increase in consumer engagement and a 27% increase in commercial (BtoB) engagement

Spearheaded the award-winning Subaru of America account, a $250 million integrated business. Led and managed a thirty four person account team as well as being accountable for the overall financial management of the 100+ employee team.

Led the 10-person account team as well as the senior digital leader on the Dell global retained team within the WPP Team Dell organization. Also led the team that pitched and won the Dow Chemical Olympic digital engagement, an additional $3 million in agency revenue. Due to office consolidation, the Austin office was closed; declined a move to the Cincinnati office.

Spearheaded the strategic implementation of all (including interactive) marketing communication activities for John Deere and Norwegian Cruise Line. Led the pitch team that won the John Deere account. Previously led Frito-Lay portfolio, which initially was Tostitos; secured Sun Chips and Fritos, an additional $35 million in media billings. Other accounts included The Discovery Networks and Kohler.

Senior leader of the $80 million BMW North America account including bwmfilms.com. Had dinner with Clive Owen and Don Cheadle; talked mostly about Monty Python. Previously co-managed the United Airlines Global Account, including post September 11th communications. Also responsible for the management of the Starbucks Coffee Company account. Other client responsibilities included EDS (the Herding Cats Super Bowl spot) and Qualcomm.