David Díaz

• Source and schedule participants for user research studies (Interviews, usability testing, surveys, tree tests, pass/fail usability evaluations, etc.) • Manage user research panels or databases. Define segments and ensure participants meet screening criteria, and distribute incentives. Maintain templates, repositories, and workflows for research planning, execution, and documentation. • Maintain a centralized research repository • Analyze quantitative and qualitative data and create insights, ensuring data reaches all stakeholders. • Manage budget and track KPIs (Participant acceptance rate, no-show rate, survey open rate, survey completion rate, etc.) • Tools: Miro, Marvin, GreatQuestion, UXTweak, Respondent, Canny

• Provide technical support to new and existing accounts. • Handle and resolve customer requests and complaints. • Evaluate and improve tutorials, FAQ, website product tours, and other communication infrastructure. • Analyze customer requests to improve product and customer experience. • Minimize churn rate by addressing customer's needs. • Proofreading and translation of the Spanish version of the platform.

• Manage company's affiliate program. • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies • Improve search-engine rankings • Monitor and improve the company's online reputation. • Conduct market research and customer surveys to improve services and customer experience

• Generating business leads and following up on sales opportunities. • Working to weekly and monthly sales targets and KPI’s. • Researching the market and identifying potential target customers. • Collaborating with clients and making business deals that are beneficial for the company in the long run • Maintaining continuous client relationships through client follow-up and responding to their queries

• Research and source new affiliate opportunities and partners • Maintain, grow and stimulate relationships with current affiliates • Assist affiliates in order to optimize ongoing campaign's performance • Analyse campaign activity to ensure affiliates deliver the best ROI • Deliver affiliate marketing reports to Senior management • Keep track of affiliate sales and make sure our partners are paid on time

• High quality translations of in-game messages in order to increase the customer conversion and retention. • Assist the marketing team by tracking the ratings of our games and the keyword research to optimize the presence of our games in AppStore and Google Play • Develop professional expertise in the use of CAT tools, such as Wordbee or Wordfast. • Proofread and optimize the glossaries across many of our games • Assist Live Operations by setting daily in-game events to increase the revenues • Develop deep expertise to support our players. Identify and report new issues. Track and respond to players using CRM tools such as SalesForce

• Manage and optimize a portfolio of accounts in several affiliate networks • Acquire new partners through research, e-mail and cold-calling • Monitore, track and close business deals • Perform and coordinate social media and e-mail marketing campaigns in order to optimize customer retention • Maintain open communication with the business partners on a daily basis

• Define the SEO content strategy for our publishers • Keyword research using Google AdWords • Write and edit SEO articles • Supervise outsourced content to meet SEO standards • Contact bloggers and websites to meet linkbuilding goals • Track performance of articles using Google Analytics