David Martin
Vice President, Head of Global Talent Attraction @ Pegasystems
About
Entrepreneurial and pragmatic executive with a global background in talent acquisition and attraction across multiple industries such as technology, financial services, and healthcare. Change agent with a consistent record of successfully implementing and managing strategic recruitment operations, including related technology and AI initiatives. Recognized ability to build, coach, and lead high-performing, cross-functional teams, achieving organizational effectiveness and culture change while retaining a skill and passion for identifying talent and running executive search assignments. STRATEGIC VISION & LEADERSHIP – Advised and partnered with C-suite on workforce planning, forecasting, and strategic hiring. Reduced third-party recruitment spend by 95% and operated with a recruitment team representing only 0.62% of company headcount. Developed and executed data-informed strategies leveraging AI agents and automation. Launched and scaled an executive search firm from scratch. EMPLOYER BRANDING & CANDIDATE EXPERIENCE – Developed employer branding strategy, producing EVP-aligned content across digital platforms to enhance candidate engagement. Overhauled onboarding in response to employee feedback, improving new hire satisfaction by 34% in one quarter. GLOBAL & CULTURAL ACUMEN – Re-engineered global recruiting operations, replaced outdated ATS, implemented scalable data-driven workflows, and standardized global hiring processes. Ensured global recruitment compliance across EEOC, export controls, pay equity, and privacy regulations.
United States
Boston
Computer Software
Regulatory Compliance, Technology Integration, Workforce Planning, Strategic Recruitment Planning, International Recruitment, Project Planning, People Management, Team Management, Talent Strategy, Communication, Business Strategy, New Business Development, Recruiting, Management, Business Development, Change Management, Business Planning, Start-ups, Contract Negotiation, Strategy
Experience

Vice President, Head of Global Talent Attraction
Greater Boston Area
Reporting to the Chief People Officer, accountable for global talent acquisition operations, recruitment performance, process governance, and compliance across all business units. Lead a team of 3 direct reports and 35 heads globally, in the Americas, EMEA, India, and APJ. • Oversaw a scalable hiring infrastructure capable of onboarding up to 2,600 employees annually across GTM, corporate, technology, and emerging talent teams – while maintaining a strong focus on candidate and stakeholder experience. • Developed and executed data-informed strategies leveraging AI agents and automation within the recruitment tech stack to optimize sourcing, screening, workflow efficiency, and talent quality. • Achieved industry-leading metrics: 51 days to fill, 4% offer decline, agency use reduced to 2%, recruitment team size just 0.62% of company headcount. • Reassessed successful Pega “seller” profile and steered a change in recruiting processes, resulting in 92% of new sales hires impacting revenue within one year. • Led innovative sourcing strategies across all channels (employee referrals, internal mobility, and executive headhunting) to attract top-tier talent and ensure a robust, future-ready pipeline.

Head of Global Talent Acquisition
Greater Boston Area
Rebuilt and led global talent acquisition operations during a time of organizational transformation, with a focus on systems, process optimization, and compliance. • Re-engineered global recruiting operations, replacing outdated ATS and implementing scalable, data-driven workflows. • Improved offshore hiring velocity and quality by expanding and coordinating recruitment teams in India and APAC. • Reduced third-party recruitment spend by 95% through in-house sourcing, digital marketing, and headhunting enablement. • Overhauled onboarding in response to employee feedback, improving new hire satisfaction by 34% in one quarter.

Head of Recruitment and Talent Operations
Human Care Systems
Greater Boston Area
Brought in by the CEO to build scalable HR and recruitment operations during a growth phase. Led core HR functions, including FMLA, benefits, and compliance policy administration. • Implemented a new ATS, standardizing global hiring processes and training managers. • Redesigned performance reviews to improve accountability and identify development needs. • Hired critical roles across finance, engineering, and program leadership; reduced agency spend to zero.

Managing Director of US Operations
United States
Recruited by the CEO to launch and scale US operations for a digitally-driven executive search firm focused on speed, efficiency, and cost optimization. • Established US entity and built all operational infrastructure, including legal, payroll, HR, IT, and benefits administration. • Designed and implemented company-wide benefits programs (401k, health, disability, and life). • Built a client portfolio and led the development of two distinct talent brands in the US market.

Executive Director
Greater Boston Area /Midwest
• Responsibility for the strategy, operations, growth, and performance for recruitment functions in the US Northeast and Midwest from launch through to highly profitable, multi-vertical operations, with both staffing and executive search brands. • Turned around an historically poorly performing Midwest region over 12 months with re-training of best practices, strategic refocus of recruitment verticals and leadership training. • Designed and delivered the first North American leadership training course. • Operationally project managed the implementation of a new ATS/CRM for global roll out. • Member of the North American executive board.

Olympic Crew Coach - Professional
Switzerland
Coach to the Swiss Olympic women's rowing team over the four-year olympiad leading up to and including the Sydney Olympic Games. • First women rowers from Switzerland to attend an Olympic Games. • Crews won medals at the Junior (1 Silver) and Under 23 World Championships (2 Silver, 1 Bronze) and Senior FISA World Cup (1 Gold, 1 Silver, 2 Bronze).
David Martin's Contact Information
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