David Coman

Led the company’s enterprise strategy, M&A, corporate development and marketing functions -- nearly doubling revenue and generating ~$3 billion in enterprise value. • Defined the strategic pathway and corporate vision to expand the company's market opportunity. • Led four strategic acquisitions and integrations. • Unified the organization behind a common purpose, and implemented demand generation plans that yielded exponential growth rates. Led the P&L for the Trial Oversight business unit, generating informatics to enable oversight of clinical trial progress and results. • Implemented commercial strategies that doubled departmental revenue in 24 months. • Rearchitected the technology to a SaaS solution, and reengineered processes to enable limitless scalability and customer satisfaction.

Quintiles (NYSE: Q), now part of IQVIA, was the world’s largest provider of biopharmaceutical outsourcing services. Quintiles helped develop or commercialize all of the top 100 best-selling drugs on the market. Chief Marketing Officer: • Directed the company's brand, reputation, thought leadership, and demand generation initiatives. • Grew revenue from ~$2.7 billion to ~$4.3 billion over eight years. • Outperformed all competitors on all reputation measures, doubled earned media exposure, built a social network of more than two million members. SVP Digital Patient Unit • Simultaneous to the CMO role, founded and led a division to directly engage patient in clinical research, observational trials, and disease management programs. • Growing at triple-digit rates, executed more than 450 programs across 25 countries and six continents. • Programs range from multi-country, -channel, and -stakeholder relationship management programs; to direct to patient programs to generate patient reported, lab and device data for publication or agency submission. • Managed millions of direct patient relationships via www.mediguard.org (the world’s largest pharmacovigilance community), www.clinicalresearch.com (the world’s largest clinical research patient community), and tens of millions of patient interactions on proprietary Facebook communities.

Led the repositioning of Orchestria to effectively compete and win in the rapidly growing Data Loss Prevention market, featuring the following accomplishments: • Leads and sales pipeline – envisioned, spearheaded and launched a multi-channel, integrated direct marketing program that is projected to grow 2008 company revenues 200%. • Market awareness – generated over 300M media impressions, including feature articles in every major media outlet, including USA Today, Forbes, Business Week, CNN, and every leading metro newspaper. • Analyst preference – led the industry’s most influential analysts through the Orchestria value proposition. Results are expected to land Orchestria as the leader in Gartner’s Magic Quadrant and Forrester’s Wave.

Reporting to the President and COO, established an integrated, global marketing function and helped propel Dendrite’s annual revenue from approximately $350M to nearly $450M. • Rationalized the company’s products to a finite set of solutions – the output streamlined the selling process and earned the Frost & Sullivan 2006 Product Line Strategy award. • Redefined the brand strategy, positioning and identity across the globe – the outcome unified the organization and solidified the value proposition of each of its 100 products (this case study is featured a textbook for leading MBA programs entitled Sales and Marketing Strategy (Joe Hair PhD: Houghton Mifflin Company, 2008)). • Leveraged Dendrite’s proprietary Relationship Marketing platform to drive all RM initiatives – the pipeline from which exceeded hundreds of qualified leads and $millions at any given time. • Redefined Dendrite’s TL and AR functions – results include regular dedicated reviews by leading analysts.

Conceptualized and drove the brand strategy and identity for Talk America, a 13 year-old company (DBA: America Online) that began competing under its own brand name for the first time since its inception. The new customer-informed identity, coupled with new aquisition channels and strategies helped grow the company from $550M to $650M annually. The reoccurring customer outreach enabled Talk America to earn the JD Power and Associate Award for both 2003 and 2004. • Drove direct marketing initiatives that became 30% of the company’s sales volumes. • Leveraged advanced prospect profiling and segmentation analysis using Claritas Clusters to personalize direct marketing efforts. • Established real-time prospect response analysis to identify cost of acquisition of direct television and print advertising programs (also used to inform future executions). • Rearchitected the company’s website to drive a 75% increase in close rates.

General Manager with full product marketing, operational and P&L responsibility for the Wireless Products division that was built from the ground up. In three years, the division produced $50 million in annual revenue and nearly 200 thousand customers across all product lines. Lead a team of over 100 people – 20+ Directors and Managers and 80+ call center representatives – in addition to 10 vendor partnerships including Sprint PCS (Wireless), WebLink (Paging), and Ikano (ISP). Pioneered the Mobile Virtual Network Operator (MVNO) marketplace and launched Excel Wireless within seven months. Developed the business plan, hired the staff and negotiated the agreements. Reduced fulfillment delivery times from of 7 days to 24 hours, call center answer times from minutes to less than 30 seconds, and billing errors to virtually none. The billing solution won Telestrategies Billing World’s “Operational Excellence” award.

Head of Business Marketing • Changed the perception of Aerial among targeted commercial profile via a targeted advertising effort • Made Sales more efficient with detailed segmentation training and customizable collateral • Redefined operational practices to accommodate the specialized commercial profile Head of Consumer Marketing Designed and directed the a strategic plan to increase competitive appeal, simplify operations, increase revenue per subscriber and stabilize churn. The plan resulted in a dramatic increase in ARPU (up $5/subscriber), a dramatic decrease in churn (from 4.3% to 3.8%), and stabilized billing operations. Head of Advertising Within a year of launch, secured 75% awareness, market leading brand image and sales that exceeded $1B. The website won the CTIA “Excellence in Marketing” award. The yellow pages ad won Advertising Age’s 1997 “The Best” award. The advertising plan won AMA’s 1998 “Platinum Marketer of the Year” award.

Became Y&R’s youngest AE in Company’s history (1993) Xerox International: Included rebrand of Xerox to “The Document Company” and enforcement globally. Advil Cold & Sinus: Developed aggressive consumer campaigns to drive differentiation and penetration. Miller Brewing Company: Managed the launch campaign for Icehouse, propelling the brand to the #6 beer in the industry after only six months. Kraft Foods: Helped develop and launch Light n’ Lively’s calcium-enriched cottage cheese into market. Experience included consumer attitudinal research, package design, spokesperson selection (Cheryl Tiegs), and a targeted advertising campaign. Assistant Account Executive (1992) STP, Prestone and Simoniz: Developed my first product analyses and strategic plans for these product lines. Account Coordinator (1991) AT&T Olympics and College Markets: Production and planning support