David Christian
Product Specialist @ Himalaya Abadi
About
Marketing communication professional with a background in banking and proven experience in social media management, content creation, and brand development. Throughout my journey, I have worked on shaping brand identities, launching campaigns, and creating digital content that connects with diverse audiences. My professional background in client relationship management has also strengthened my communication, negotiation, and problem-solving skills that allows me to blend creativity with a results-driven approach. Passionate about digital storytelling, I enjoy exploring innovative strategies to help brands grow, engage their communities, and deliver meaningful impact. I am eager to bring this combination of analytical thinking and creative expertise into dynamic teams where I can contribute to impactful marketing initiatives and continue to grow as a professional.
Indonesia
North Jakarta
Banking
Product Management, Product Presentation, Product Marketing, Marketing Communications, Branding & Identity, Digital Marketing, Content Planning, Social Media, Content Strategy, Copywriting, Event Management, Business Analysis, Sales Processes, Bank Statements, Financial Statements, Investment Banking, Bancassurance, Bonds, Foreign Exchange (FX) Trading, Mutual Funds
Experience
Product Specialist
Himalaya Abadi
SME RM
KB Bank
Jakarta, Indonesia
Relationship Manager Lending
PT Bank Danamon Indonesia Tbk
Jakarta, Indonesia
Digital Marketing and Social Media Intern
Sense Indonesia (Advertising Agency)
Tangerang, Banten, Indonesia
• Developing Instagram content plans and campaign ideas to increase brand followers and engagement based on customers’ brand identity, segmentation, and positioning. • Copywriting for brand profile, Instagram caption, etc. • Directing monthly photoshoot and video shoot process for contents needs. • Interact with followers, reply to DMs, and provide the feedback they need. • Creating the monthly Instagram Insight Report which overall increase by up to 30% - 40% in engagement and followers. • Helping the team in managing clients’ events from preparation to after-event. • Collaborating with photographer, graphic designers, and KOL specialist in developing creative and engaging contents.
Education
Bunda Mulia University
Marketing Communication and Public Relation
Bachelor of Communication Science - GPA: 3.76 Relevant Subject: Interpersonal Communication; Lobbying and Negotiation; Etiquette and Communication Skills. Marketing Communication; Integrated Marketing Communication; Digital Strategic Communication; Brand Event and Management; Brand Image and Identity. Thesis: Analisis Wacana Kritis Feminisme Liberal Pada Film Bombshell 2019 (Analisis Wacana Kritis Sara Mills). Experience: • Handling class event project (seminar) : "The Secret of Digital Marketing: It's More Than Creative Thinks" • Class Captain on the 1st and 2nd Semester • Volunteers and Active Member in Religious Organization and Music Organization Organizations: • Jesus In My Campus - Volunteer • The Voice of UBM - Active Member • Evolution of Digital Marketing (EDM) - Secretary
David Christian's Contact Information
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