David Bartlem

• Provide corporate/brand strategy, business and marketing plan development, integrated marketing program creation/management and website development for health and wellness, digital, broadcast, event marketing, consumer products, spirits, pharmaceutical, environmental and fine arts clients. • Assist clients with new business and product launches, business development opportunities and branding efforts to strengthen positioning and grow sales/market share. • Design consumer research programs, pitch-ready new business presentations and develop creative strategies and concepts. SELECTED PROJECTS • SelfNourishment.PathForLife.com: Created digital adaptation of a wellness practice into a new interactive online business; performed market research, created business and marketing plans, developed brand identity and creative strategy and developed content for web site and all marketing initiatives. • Game Show Network: Redesigned marketing and branding initiatives for a digital cable and satellite television channel; developed new positioning strategy, creative direction and brand identity to increase awareness and reach of digital and broadcast platforms. • SPI Marketing: Developed positioning, brand strategy and visual identity for a strategic communications/event marketing firm and created corporate credentials presentation that enabled client to significantly increase new business. Participated in new business pitches including Oraquick HIV Testing Kit.

Environmentally positive landscape design, consultation, installation, maintenance

• Designed and implemented customized research to optimize digital and broadcast revenue streams (online games, digital video syndication, social media and mobile apps) and inform corporate sales and marketing strategies to grow business for a digital cable and satellite television channel. • Analyzed research data to maximize effectiveness of strategic development and implementation of customized digital marketing programs for advertisers (exceeded digital revenue projections by 25% on an annualized basis). • Applied consumer research insight to the creation of a corporate brand identity, highly effective sales presentations for new business pitches (collaborating with Executive Creative Director) and to the overall development and marketing of digital properties. • Led media planning and creative development for digital trade advertising campaigns.

Drove new business development strategy, directed acquisition of key accounts and growth of existing client business for the US office of a French-based global integrated marketing communications agency. • Developed/led client pitches, designed account strategies and programs (collaborating with creative and client teams); introduced ROI approach to evaluate account and individual campaign effectiveness. • Spearheaded drastic turnaround of ailing Nestle Lean Cuisine account, achieving two-year sales goal of $1 billion after one year; directed research to obtain insights to strengthen brand positioning; created integrated marketing strategy and plan that supported line extension and new product launches. • Led pitch and secured the global Reckitt Benckiser portfolio (50+ major brands); created global corporate strategy and adaptation for each US brand; collaborated with client teams to design programs that supported US and global business and sales goals. • Led restage of Alli, Nicorette Patches, Gum and launch of Minis (US & Europe) and Tums

• Developed integrated marketing strategy and program for launch of L'Oreal's men's product line; designed consumer research across all categories, markets and cultural perspectives to determine effective product positioning; oversaw media planning, buying and creative development; out-performed sales goals for all products (including men's shampoo by more than 25%). • Managed strategic planning to support select product launches within L'Oreal women's skincare line, including the highly successful first home micro-dermabrasion product.

• Led transformation of an integrated marketing agency from a cost center into a profit center within two years ($150 million media billing); managed high profile accounts including Universal Pictures and Sony Pictures (advertising and promotional campaigns for major movie launches) and Bacardi Global Brands (European, Mexican and South American markets). • Developed print, digital and broadcast campaigns; managed client relationships, account teams and agency resources. • Oversaw all creative decisions, partnering with planning and creative leadership to develop campaigns in the highly competitive spirits market (led 21-country restage of Martini, the largest liquor brand in Europe; and relaunch of Bacardi Carta Blanca in Mexico, the product's largest market worldwide). • Pitched and won rebranding initiative for the Outdoor Life Network; created a new brand identity across programming, consumer marketing, affiliate relations, advertising sales and public relations.

• Managed strategic marketing campaigns for the Fort James Paper Company (Quilted Northern, Brawny, Dixie, Angel Soft brands) with $80 million in gross media billings (grew account after acquisition by Georgia-Pacific and full agency review); pitched and won LVMH Sephora account for their initial US launch; transformed at-risk accounts into growth-oriented positions; cultivated strong client relationships. • Designed complex research and testing to gain consumer insight to support a large-volume of highly competitive campaigns and collaborated on brand positioning and execution strategies. • Consistently exceeded business/sales goals for all brands and product lines; achieved record-high industry scores on the Copy Effectiveness Index for multiple campaigns.

Graduated with distinction (3.84 GPA) Dean’s List, social chairman Alpha Sigma Phi Fraternity, American Society of Landscape Architects Award for Excellence in Landscape Architecture, Phi Alpha Xi Honor Society, H.N.D. K. Honor Society, MS Pridham Scholarship for academic excellence