david zehm

* Defined and tracked key website performance indicators for various marketing channels and campaigns * Executed A/B, multivariate and other testing to measure the effectiveness and relevance of site content * Increased the knowledge and understanding of consumer behavior, attribute conversions and performance through web analytics tools * Delivered insightful and actionable recommendations for jockey.com through the evaluation of website testing and the analysis of key performance indicators * Evaluated product performance in order to optimize its placement on the website

* Tracked and analyzed various performance metrics and trends * Facilitated and performed various website tests to boost revenue, traffic and conversion * Ran quality assurance tests to ensure optimal consumer usability * Assisted the Search Engine Marketing team in targeting paid and organic users with various offers and promotions

* Manage the jockey.com web analytics team and corresponding vendor relationships * Responsible for contract execution and renewal of web analytics, testing platforms, personalization, and internal search results engine * Create budget, revenue, and program goals for the jockey.com Affiliate Program and evaluate both current and prospective affiliate partnerships * Oversee the implementation of a software personalization engine that will blend Jockey’s entire online digital ecosystem with offline consumer and transactional data * Lead the successful implementation of Adobe Analytics as well as the upgrade of Adobe Test & Target * Administer the jockey.com comprehensive A/B and multivariate testing roadmap, resulting in projected revenues of over $1.5 million annually * Design and conduct various user testing campaigns used by a panel of customers in order to optimize website performance * Participant in year long Leadership Development Series taught by Living as a Leader with an expected completion of September 2015

Minor - Economics Certificate - Investment Management Activities and Societies: Investment Management Certificate Program, Business Scholars Program