David Whitcroft

Managing Partner @ Crew Finance

Country

United States

City

Los Angeles County

Industry

Accounting

Skill

E-commerce, Business, Business Strategy, Brand Development, Supply Chain Management, Accounting, Manufacturing, Marketing Strategy, Strategy, Marketing, Financial Analysis, Financial Reporting, Budgeting, Finance, Management

Experience

Managing Partner

Crew Finance

2023-9 - Present · 3 yrs 1 mo

Los Angeles, California, United States

Crew Finance, supports high-growth startups with management accounting, FP&A, CFO, HR and advisory services.

Chief Financial Officer (Interim)

Coterie

2024-10 - Present · 2 yrs

Chief Financial Officer (Fractional)

Coterie

2020-5 - 2024-9 · 4 yrs 5 mos

Chief Financial Officer & Head of Consumer

Full Stack Finance

2022-2 - 2023-9 · 1 yr 8 mos

Santa Monica, California

Chief Financial Officer

Full Stack Finance

2019-11 - 2022-9 · 2 yrs 11 mos

Santa Monica, California

Full Stack Finance, supports early stage, venture backed and high growth startups with accounting, HR, financial modeling, tax and CFO and advisory services.

Vice President and Partner

D.LUXURY BRANDS

2016 - 2022 · 6 yrs

Santa Monica, California

Portfolio Companies: Parachute Home, Cuyana (Series C, Lead Investors). Growth investment and management professional focused on premium, direct to consumer digitally native brands. Leading deal flow, industry outreach, due diligence and operating support for portfolio companies.

Vice President of Finance and Operations

Banjo & Matilda

2015 - 2017 · 2 yrs

Santa Monica, California

Responsible for full stack finance and operational management for this premium, digitally native, direct to consumer vertical brand. Reporting directly to the CEO. Banjo & Matilda is an Australian luxury e-commerce lifestyle brand, founded in Bondi Beach in 2010 with a mission to take the Australian "new luxury" lifestyle to the world.

President

Cupcake Fashion

2009 - 2016 · 7 yrs

Operational and financial management of this rapidly growing fast fashion concept. Leading revenue growth, physical store, ecommerce and vertical brand development.

Partner

Liquid Business

2007 - 2012 · 5 yrs

Sydney, Australia

Founder of this cross-industry consulting group focussed on strategic growth, finance, compliance and operations for SME businesses.

Financial Controller

Cooper Street Clothing

2004 - 2007 · 3 yrs

Sydney, Australia

Full Stack financial and operational management for a leading Australian fashion wholesaler and manufacturer. Reporting directly to the CEO and with oversight across manufacturing, supply chain, logistics and technology.