david rice

Leadership of strategic projects that result in accelerating the profitable growth of the region, while increasing our competitive intensity to defend key markets from competitors. Provides thought-leadership and supports the region with strategic input, based on analyses, insights and foresights. Coordinates strategy development priorities in Latin America with global strategy development led from Domenic De Lorenzo's team in London. Assists the region president, Karl Lippert in framing and preparing investor communications and guidance.

Participated in major M&A effort led by Domenic De Lorenzo and Norman Adami to reorient SABMiller towards a closer strategic partnership with The Coca-Cola Company. This resulted in the formation of the largest Coca-Cola bottler in Africa - "Coca-Cola Beverages Africa" with $2.9billion in sales (40% of Coca-Cola's Africa volume) and majority ownership by SABMiller. This new anchor bottler in Africa has the potential to be a major growth driver for both companies and positions SABMiller to lead the consolidation of other African bottler operations. My work on the project was focused on profit sharing agreements with Coca-Cola and the requirements for effective system partnership for market development and profitable growth.

Joined bankruptcy turnaround team and transformed marketing organization to reverse revenue decline. Launched sales promotion programs to refocus and motivate national sales force. Redesigned marketing team with 60% reduction in headcount, while establishing capabilities for revenue management, selling tools, and innovation. Recruited new team for Dallas HQ, while winding-down legacy HQ in Columbia, South Carolina and technical center in Elgin, Illinios. Developed pricing programs, sales strategies, and high growth initiatives in new segments.

Established new approaches to help affect the turnaround of Miller, following its acquisition. Recruited team of high-potential talent to drive change initiatives. Led the restructuring of business units, strategic planning and competitive operating model that helped lay a foundation for Miller’s merger with Coors. COMPREHENSIVE REDESIGN OF REGIONAL OPERATING APPROACH: Created new business model in the Texas and Southwest U.S. that accelerated share and profit growth and become blueprint MillerCoors regions. ESTABLISHED A TALENTED TEAM TO DRIVE CHANGE THROUGHOUT THE BUSINESS: Recruited high-potential professional talent into initiatives roles that today are among MillerCoors top leadership. RESTRUCTURED SALES AND DISTRIBUTION OPERATING UNITS TO DRIVE FOCUS: Aligned the sales and marketing teams into 61 local markets with dedicated general managers and marketing resources.

Role evolved from conducting analyses, developing conclusions, and presenting recommendations for senior management to directing project teams and serving as primary daily interface with client management. Ensured conceptual problem solving resulted in practical solutions that were realistic for clients to implement, e.g., ACQUISITION PROGRAM: Estimated risk/profit potential for $2.1bn acquisitions in pharmaceuticals. CORPORATE STRATEGY: Influenced board to split up $6bn chemical company into separate trading entities. ROUTE-TO-MARKET STRATEGY: Designed selling structure and approach for waste services company.

Role evolved from leading technology, manufacturing scale-ups and claim support briefs to marketing and project management, coordinating market research, advertising, product development and manufacturing plant construction. LED THE LAUNCH OF $120 MILLION ORAL CARE BUSINESS IN CHINA: Led market sizing, concept development, prototyping, start-up and launch of new Herbal Crest brand in China. INVENTED CREST EXTRA WHITENING: Invented “breakthrough” Crest Extra Whitening and managed joint R&D program with $100 million/year supplier. Led manufacturing process design and scale-up.

Responsible for PepsiCo's Snacks R&D Strategy worldwide. PepsiCo's is the global leader in salty snacks with a leadership position in most major markets, most notably its Frito Lay business in North America. This global role involves understanding how market trends, evolving consumer needs, competitive activity, and PepsiCo's business strategy translate into a portfolio of R&D investments - innovation, future capabilities and complying with emerging regulations. This requires rolling up the total Snacks Category R&D innovation agenda across regions and functions to drive resources and trade off decisions, which unlock category growth for PepsiCo. Capability plans include optimization of technical talent, organization design, and geographic locations/operations for R&D. This position is particularly responsible for taking the long-term view necessary for meaningful technology development that creates lasting advantage.

Activities and Societies: National Science Foundation Summer Institute in Japan Fellow