David Raymond

Member- Award Committee

About

Experienced Senior Marketing Professional with a demonstrated history of working in the Marketing agency, and Banking industry. Skilled in Marketing Strategy, Digital Marketing, Media planning, Multimedia Design and Brand custodianship. Strong marketing professional with an MBA major in Information Technology Management and minor in Business & Marketing Technologies from Coventry University.

Country

City

Tanzania

Industry

Banking

Skill

Customer Acquisition, Business Strategy, Cross-functional Team Leadership, Marketing Communications Planning, Integrated Marketing Communications Planning, Brand Strategy Management, Brand Management, Sponsorship Management, Marketing Strategy, Team Leadership, Graphic Design, Project Management, Media Planning, Budgeting, System Administration, Web Design, Network Administration, Event Management, Digital Marketing, Martial Arts

Experience

Member- Award Committee

Tanzania Football Federation (TFF)

2024-10 - Present · 2 yrs

Dar es Salaam, Tanzania

Head of Marketing

NBC Tanzania

2023-1 - Present · 3 yrs 9 mos

Dar es Salaam, Tanzania

Ag. Head of Marketing

NBC Tanzania

2022-7 - 2023-1 · 7 mos

Dar es Salaam, Tanzania

Senior Manager-Brand and Communication

NBC Tanzania

2019-11 - 2022-7 · 2 yrs 9 mos

Dar es Salaam

Marketing Manager

KCB Bank Tanzania

2018-7 - 2019-10 · 1 yr 4 mos

Tanzania

Digital Brand Manager

KCB Bank Tanzania

2017-1 - 2018-7 · 1 yr 7 mos

Dar es Salaam, Tanzania

Overall in charge of Digital (Marketing, Communication, Products, Data, Analytics, PR & Innovation ) activities for the bank

Digital Marketing Strategist

DTB Tanzania Plc

2016-5 - 2016-12 · 8 mos

Dar es salaam-Tanzania

Tasks o Overall Marketing Strategy Development o Social Media Coordination o 360 Media Planning o Market Research and Analysis o Digital Products Development o Marketing Report Writing o Brand Custodianship o CSR and Events Coordination o Sponsorship Coordination and ROI Maximization o Handling Marketing and PR Agencies relationship o Internal Newsletter Publication Notable Accomplishments o Acquisition of Tanzania's biggest marketing property (TFF/Soccer League Sponsorship) which made DTB the first official banker of the local football league giving it the following gains: - i. Deep funded corporate accounts. ii. New TFF business pipeline with over 300 accounts iii. Effective brand visibility worth of TZS 6 Billion + growth in brand relevance to native Tanzanians o Executed a brand awareness campaign dubbed “Count on Us and Win” which increased the bank’s products awareness by 28% (As per BHT Report) o Growth of DTB's social media base from position number Five (5) to position number one (1) in terms of followership and engagement (As per Social Bakers’ stats.) o Executed a current account campaign which resulted in 198 funded accounts with over TZS 8 Billion deposits against the target of TZS 5 Billion (This was supported by Radio Campaign)

Senior Digital Designer (Telcos, Finance, FMCG and Entertainment Brands)

AIM Group

2012-9 - 2016-5 · 3 yrs 9 mos

DSM, Tanzania

Duties:- o Content Development o UX/UI Design o Graphic Design o Video Editing o Illustrations o Photography o Digital Marketing Notable Accomplishments o About 4 years of playing part in Digital and 360 campaign executions for local and international mega brands ranging from Telcos, Finance to FMCG i.e Vodacom, Safari, Kilimanjaro Premium Lager, NMB, Zuku TV, Hyatt etc.