David Pötschner

Head of Digital / Online & CRM @ PREFA Group

About

Head of Digital / Team Leader Online Marketing & CRM with more than 20 years of experience in B2B and B2C (online) marketing, project management and CRM.Digital transformation of a European industrial company.Leadership of a 14+ person team.Special skills: Digital / Online Marketing, Digital Strategy, Digitalisation, Webdesign & Usability, User experience, Digital Innovation, Digital Sales, Content Management Systems / CMS, Social Media Marketing, CRM / Customer Relationship Management, Public Relations, Project Management and Communication, Community Management

Country

City

Austria

Industry

Consumer Goods

Skill

Artificial Intelligence (AI), Digital Marketing Media, Web Marketing Strategy, Project Management, Usability, Web Development, Customer Relationship Management (CRM), Analytical Skills, Digital Marketing, Digital Strategy, Digital Transformation, Online Marketing, Marketing Strategy, Online Advertising, Content Marketing, E-Commerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Web Analytics

Experience

Head of Digital / Online & CRM

PREFA Group

2016-8 - Present · 10 yrs 2 mos

St. Pölten

* head of digital / online unit & CRM * responsible for strategy and all digital/online activities (national and international - for 23 countries) * responsible for CRM / customer relationshop management (implementation, further development, training) via Microsoft Dynamics * brands: PREFA, NEUMAN Aluminium, Stölzle Lausitz, Stölzle Oberglas, Wirtshaus Leopold, Hotel zum Glockenturm https://www.prefa.com https://www.prefa.at https://www.prefa.de and the 23 other country websites

Lecturer Marketing & Sales - "MA - Digital Media Management"

USTP – University of Applied Sciences St. Pölten

2018-2 - 2018-9 · 8 mos

St. Pölten

Lector in "Marketing & Sales" in the master-degree course "Digital Media Management"

Online Marketing Manager

ING-DiBa Direktbank Austria

2014-8 - 2016-7 · 2 yrs

Vienna, Austria

Responsible for website (web design, further development, usability, innovation, content management system = TYPO3; technical projects) as well as all online-account opening processes (design, innovation / further development, usability).

Social Marketing Manager Games

Deutsche Telekom

2013-2 - 2014-3 · 1 yr 2 mos

Darmstadt

www.asterix-friends.com (nominated as ‘Best Online Game 2013’) www.tigerandchicken.net (voted ‘Best mobile Core Game 2013’) German Developer Award for iPad game ‘Moorhuhn Tiger & Chicken’