David Luhaja

As an enthusiastic digital marketer with experience running effective campaigns. I am in charge of digital marketing, the creation of content, content art direction, and traditional and digital marketing strategies at Ashton Media, Tanzania's top OOH and DOOH company. I create and carry out creative initiatives that increase interaction and profitability. I smoothly include conventional strategies into the entire marketing mix as a result to my expertise in connected TV advertising, live streaming, OTT advertising, SEO, social media, email marketing, blogging and Google/Social Media paid advertising. I analyze data carefully and optimize social media campaigns for maximal business impact.

The Ruge Mutahaba Foundation (RMF) is building Tanzania's top youth innovation and entrepreneurship platform by establishing Tanzania's first talent, innovation, and entrepreneurship resource center. The foundation serves as a bridge between youths, the government, the private sector, academia, the media, and civil society, exploring and implementing appropriate solutions to local issues. As such, the foundation serves as a convener, influencer, and facilitator for young talents, inventors, and entrepreneurs to launch enterprises or pursue their goals wherever in the world. My responsibilities are based on: • Managing Internal and External communication channels • Development and Execution of campaigns. • Creating monthly content calendars with captions and researched hashtags. * Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. * Design, build and maintain RMF social media presence on various platforms. * Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click. * Brainstorm new and creative growth strategies * Identify trends and insights, and optimize spend and performance based on the insights. * Plan, execute, and measure experiments and conversion tests. * Collaborate with internal teams to create landing pages and optimize the user experience.

Thamani Brains is a fast growing digital agency based in Tanzania with a team of gurus in Branding, Advertising and Marketing offering different professional services to local and international institutions from Tanzania as well as International brands. My responsibilities are: • Ideation of ads development • Market research and Contents strategy development • Preparation of contents framework • Contents design and development • Search Engine Optimization and reporting (Hootsuite and SEMrush) • Hashtag marketing management and reporting • Google Ads and Google Analytics • Examining market and industry report and identifying important trends Performing market research regarding customer demographics. • Social media weekly and monthly reporting. • Writing and approving Ads copies and researched hashtags. • Media management and reporting • Digital and Traditional Campaigns management

• Clouds is a multi-national, multimedia company that is one of East & Central Africa’s most respected media houses and has been recognized as one of the region’s premier Superbrands. • Over the years it is named the No.1 media company in Tanzania and has won the ‘Best Taxpayer’ multiple times. Now celebrating its 20+ years of entertaining Africa, Clouds is a media powerhouse whose repertoire spans TV, Radio, Print, Digital, Event Management, Public Relations and Corporate Communications platforms. Our portfolio includes: 3 Radio Stations, 9 TV Stations, a 50-Channel Cable/DTT TV Network, East & Central Africa’s Largest OTT platform and East & Central Africa’s largest Event Marketing Firm. I was responsible for: • Clouds FM, Clouds TV social media platforms management ( Instagram, Facebook and Twitter) • I wrote news copies about current and trending affairs from different sectors like sports, economics, entertainment Etc. • I managed Clouds Digital coverages on YouTube and TV. • Editing YouTube videos, uploading and videos optimization. • YouTube Live streaming • Social media campaigns management and reporting • Cross platform live streaming • Social Media Marketing optimization • Website Nanagement

My time at Smart Codes allowed me to immerse myself in the dynamic world of digital advertising and marketing, where I had the opportunity to work with esteemed clients such as M-Paper and Vodacom Tanzania. With a passion for learning and an unwavering dedication to helping businesses thrive in the digital landscape, I honed my skills in social media management, copywriting, digital marketing strategies, content design, Google Ads monitoring, social ads monitoring, and reporting, as well as corporate photography and videography. During my tenure at Smart Codes, I played a pivotal role in driving the success of our client’s digital marketing campaigns. With a focus on social media management and creative content development, I made contributions to the growth and visibility of renowned brands like M-Paper and Vodacom Tanzania. Some key responsibilities and achievements included: Social Ads Monitoring and Reporting, Google Ads Monitoring, Corporate Photography and Videography, Digital Marketing Strategies, Copywriting

Deep Media is a Tanzanian Digital Agency which assist companies, enterprise and individuals with digital adoption to effective communicate, advertise, increase sales and achieve optimal results in changing digital environment. The company uses innovation powered by modern technology to drive marketing, contents and digital strategy. It empower various techniques such as modern websites, mobiles applications, look and feel designs, software development, demand generations, sales funnel and nurturing, digital engagement and lead to sales management to unlock the full potential of the client’s business. During my time at Deep Media, I gained the most important skills that a digital marketer need to succeed. Skills: Social media management, Social media reporting, Website Management, Website Development, Social Media Marketing, Media buying, Ads management and optimization & Online campaigns management.