David Lorimer

SECURITY SPECIALISTS SINCE 1926 As part of the LSC Group, we are able to draw on over 95 years experience in the wholesale and distribution of security products. Many of our team have come to us directly from industry positions, so you can rest assured that our product knowledge is second-to-none. We have one of the largest ranges of hardware and security products in Australia & New Zealand including solutions from leading manufacturers such as SALTO, RISCO, Milesight, Neptune Security Products, Dahua, HID, LOX, ASSA Abloy, DormaKaba and Creone.

LSC Security Supplies have been supplying the security integrator market in Australia and New Zealand for over 15 years. As a member of the LSC Group, we are able to draw on over 90 years of security industry experience. Our trusted security brands include Neptune Security Products, Milesight, Dahua, HID, LOX, Padde, Salto, RISCO, Creone.

National Product Manager for the Keyline brand that the Davcor Group distribute, through its Lock & Key business, to the Locksmith and Key cutting industry within Australia. Keyline is an Italian owned company who at the forefront of technology for the key cutting machine market and are the leaders in the duplication of transponder car keys. My primary role in this position was to grow sales and grow brand recognition in a market that has been dominated by a competitor for the last 15-20 years. I achieved this with sales growing from $500,000 to $1,800,000 in 3 years. Other aspects of this position include: Developing marketing strategies Identifying new markets Ensuring information is communicated to the sales and customer service networks within the Davcor organisation Liaising directly with frontline sales staff Liaising directly with the end user for support and technical advice Supporting sales staff in the negotiations with the customers Communicating with supplier on stock, pricing, product improvements Negotiation and building relationships with the suppliers Presenting and training at trade shows, conventions and at customers premises

As Business Development Manager my role was to help establish the Keyline Brand in the Australian Market, working in close partnership with the Product Manager and the Italian based supplier. Other key duties in the role were: Seek out and secure new markets for the Keyline Brand Achieving set sales targets Plan and investigate ongoing marketing and promotion for the Keyline brand Actively promote the benefits of the Keyline brand Organise and conduct product training Direct branches in other states to run trade nights promoting the Keyline products Work with Business Development Managers in state branches to overcome any objections to Keyline in the market Prepare and provide weekly reports Prepare business plans Prepare proposals and quotations