David Lim (Avante Strategies)

Co-Founder | Fractional CMO @ Avante Strategies

About

"Every man dies. Not every man really lives." - William Wallace That is basically how I continuously challenge myself with every second of my existence. I believe the minute we stop challenging our minds, we stop being fair to our better selves. - Senior regional 360 marketer with experience from both the client and agency sides across the SEA region. - Plan, strategize, and execute full-funnel Marketing and growth strategies. - Able to own business/country P&L. - Strong leadership qualities, guaranteeing superior award-winning teams are formed to drive the highest level of business outcomes.

Country

City

Singapore

Industry

Management Consulting

Skill

Search Engine Marketing (SEM), E-Commerce Consulting, Marketing Campaign Management, Social Media Marketing, Design Strategy, Taglines, Campaigns, Brand Marketing, Advertising Campaigns, Team Management, P&L Management, Media Planning, E-commerce Optimization, Social Media, Customer Acquisition, Performance Marketing, Customer Relationship Management (CRM), P & L Oversight, lastmile, Human Resources (HR)

Experience

Co-Founder | Fractional CMO

Avante Strategies

2023-9 - Present · 3 yrs 1 mo

Singapore

Avante Strategies specializes in moving brands forward through a unique combination of business insights, data and creative story-telling to create impactful marketing strategies that elevate brands. We adopt a holistic approach that considers all aspects of your brand to create cohesive strategies. We will demonstrate how different marketing disciplines are interconnected and can be elevated to accomplish your goals. 1) Fractional CMO: Outsource your Marketing Leadership needs on a part-time basis to optimize cost and value. Embedded in your Senior Leadership team, we work with you to develop insights, formulate strategy, and oversee marketing functions as an executive leader. 2) Strategic Projects: Tap into our holistic suite of services that covers a wide range of marketing disciplines. From branding, communications, digital & e-commerce marketing to content creation, UI/UX design, marketing tools & and processes; each unique short-term strategic project is highly customizable to achieve specific objectives or deliverables. 3) Masterclasses/ Workshops: Our masterclasses are the perfect way to deepen your understanding of Marketing and take your skills to the next level. We offer customized workshops for senior leadership and execution teams that cover a wide range of topics, so you can learn exactly what you need to succeed.

Chief Marketing Officer (Fractional)

The School of Positive Psychology

2025-7 - Present · 1 yr 3 mos

Singapore

Digital Performance Lead (Fractional)

Publicis Groupe

2024-12 - 2025-6 · 7 mos

Singapore

Senior Vice President, Marketing

HappyFresh

2022-4 - 2022-10 · 7 mos

Singapore

Lead and drive business growth and awareness via Marketing functions at the regional level. Worked closely with country MDs and other division stakeholders (e.g. CPO, CTO, COO) to ensure the entire marketing funnel is executed seamlessly across the region. - Awareness - Branding - Performance marketing - Organic marketing - Marketing Analytics - Social Media - PR - Communications (external and internal) - Growth

Managing Director, Thailand

HappyFresh

2020-2 - 2022-10 · 2 yrs 9 mos

Thailand

Oversight of the entire business P&L and growth Led a total of 7 functions and 300+ employees: - Operations - Marketing - HR - Supply Chain - Commercial - Finance - Sales and Business Development

Vice President, Marketing

HappyFresh

2018-7 - 2022-3 · 3 yrs 9 mos

Greater Jakarta Area, Indonesia

Performance Marketing and CRM Lead

Scoot

2016-5 - 2018-6 · 2 yrs 2 mos

Singapore

Digital Marketing Manager

Starcom

2014-3 - 2016-4 · 2 yrs 2 mos

Singapore

Clients handled: Samsung, Heineken, Tiger Beer, Guinness, Singapore Grand Prix, Citibank, Cartier, UBS private bank

Retention Marketing Manager (Consumer Marketing)

Singtel

2011-6 - 2014-2 · 2 yrs 9 mos

Singapore

- Managed retention efforts around the existing customer base - Reduce churn rates across customer cohorts - Postpaid mobile and home broadband services.