David Lee

Head Of Sales - China @ Proximo Spirits

About

Experienced commercial professional demonstrated with sales capability and leadership in the international Wine & Spirits industry. A high passionate and integrity individual skilled on distributor management/ANP spending and customer discount management/value chain & route to market creative, pricing strategy management/Implement geographic and coverage expansion/drivers volume and team members performance excellently.

Country

China

City

Guangzhou

Industry

Wine & Spirits

Skill

Sales Management, Sales, Management, Marketing Strategy, Marketing, Key Account Management, Forecasting, Negotiation, Customer Service, FMCG

Experience

Head Of Sales - China

Proximo Spirits

2019-8 - Present · 7 yrs 2 mos

Guangzhou China

National Sales Manager - China

William Grant & Sons

2016-4 - 2018-12 · 2 yrs 9 mos

Guangzhou, Guangdong, China

Work with finance team for yearly P&L budget that align with Sell In & Depletion number estimation and projection \ Work with brand marketing team for yearly activation and brand campaign translate \ Set up yearly mission and KPI for team members base on leadership team expectation \ Distributors, city cluster coverage expansion and management \ Contract investment management and effective for ROI process \ Trade marketing ANP spending and management, commercial train, cycle plan creative and execution \ Strategic brand’s price point and route to market in order to volume, NSV, PAM target delivery \ Work with global commercial team to rolling out sales capability program which implemented from fundamental module to professional level one by one.

Associate Sales Director - China

Bacardi

2012-9 - 2016-3 · 3 yrs 7 mos

Guangzhou, Guangdong, China

Leader of national sales capability improves and undertakes national key account business development in the meantime \ Work with global commercial team for sales capability program and implemented from fundamental module to next one by one.

Regiona Sales Manager - North China

Brown-Forman

1995-10 - 2012-8 · 16 yrs 11 mos

Beijing City, China

Set up yearly mission and KPI for team members base on leadership team expectation \ Distributors, city cluster coverage expansion and management \ Contract investment management and effective for ROI process \ Regional commercial plan, cycle plan creative and execution \ Strategic value chain and route to market in order to volume target delivery.