David Leak

• Assist in organizing and implementing sponsorship activation events for a variety of companies, including Meijer, Bally Sports, and PGA • Engage with thousands of patrons at activation events via merchandise giveaways and other incentives • Regularly take a leadership position by managing up to ten volunteers per event • Gather and analyze event data and metrics to assess performance and improve future activation events • Ensuring the activation space is always presentable and properly representing the client

• Reviewed, monitored, and maintained CRM and marketing database systems, such as Salesforce to manage the student lifecycle process • Collaborated closely with the Dean to market student related programs, address student needs and develop social events for students • Collaborated with cross-functional teams to coordinate college-wide special events • Coordinated with faculty, staff, and other institutional departments in facilitating data collection and data conversion • Managed and organized the office email

I engaged with and helped incoming customers to create a better shopping experience, as well as creating daily, weekly, and monthly reports to analyze trends and improve sales.