david lau

principal

About

I am a creative leader with a deep understanding of design thinking, strategy and brand experience. I leverage a passion for storytelling and design excellence to bring brand experiences to life. Creating award-winning campaigns, packaging, digital content, and consumer touchpoints for clients such as PepsiCo, Frito-Lay, Reebok, RBK, MasterFoods, NBCUniversal, Verve Records, and others.

Country

united states

City

new york

Industry

design

Skill

creative direction, art direction, creative management, branding and identity, creative strategy, packaging, graphic design, packaging design, corporate branding, brand development, advertising, mobile applications, web design

Experience

principal

dlau design

2008-1 - Present · 18 yrs 8 mos

design director

arnell group

2009-1 - 2011-1 · 2 yrs 1 mo

2002 - 2008 // Created diverse consumer advertising campaigns for RBK. Jay-Z, 50 Cent, Allen Iverson and Yao Ming were among the music and sports icons integrated with promotions supporting the new RBK brand that appealed to urban male audiences. 2009 - 2011 // Managed creation and design for new consumer product brand strategies. Responsible for all aspects of creative projects, from strategic and conceptual design development through hands-on implementation. Directed and partnered multidisciplinary creative teams consisting of art directors, designers, photographers, architects, product designers, writers, producers, and external vendors. Projects created include corporate branding and identity systems, advertising campaigns, marketing campaigns, packaging, websites, exhibition, and environmental design. Clients: Reebok, RBK, Almay, KFC, MasterFoods, Listerine, Special Olympics, G.O.A.T. (Greatest Of All Time), Jacob & Co.

senior art director

pittard sullivan

1998-1 - 2001-1 · 3 yrs 1 mo

Responsible for all aspects of entertainment branding projects, from strategic and conceptual design development through implementation. Clients: TIVO, HBO, EA Sports, Open TV, Academy of Television Arts & Sciences.

creative director

verve records

1994-1 - 1997-1 · 3 yrs 1 mo

Responsible for new creative vision and direction of label brand. Influential in managing and inspiring a creative staff to infiltrate innovative design solutions to packaging ideas that attracted a new audience. Managed an internal design and production staff and directed external art directors, designers, illustrators, photographers and vendors. Created multiple Grammy Award Nominees for Best Recording Package, and Grammy Award Winner Best Recording Package.