David Koker

As Chief Digital Growth Officer at Randstad NV, I lead the enterprise-wide evolution of our digital and commercial engines. My mission is to accelerate our "Partner for Talent" strategy by architecting a high-performance, future-ready culture where advanced technology serves as a powerful catalyst for people. I specialize in the intersection of Digital Transformation and Commercial Scaling, turning complex, multi-sided marketplace challenges into scalable revenue streams with speed and clarity. Core Strategic Pillars: Digital Transformation & AI: Orchestrating the shift toward data-driven operations and AI-led commercial approach to ensure we "skate to where the puck is going" in the global talent market. Commercial Scaling at Magnitude: Leveraging deep experience in managing commercial organisations to drive operational excellence, revenue/ margin growth, and global product adoption. Empowering Leadership: Nurturing a culture of empowerment and accountability. I believe that "great teams build great companies," and I am committed to developing future-ready leaders who lead with purpose, optimism, and energy. Tech & Touch Integration: Ensuring our digital growth is fundamentally human-centric, creating more personalized and equitable experiences for the millions of talent and clients we support globally. Key Focus Areas: Marketplace Optimization & Go-to-Market Strategy Enterprise Transformation Leadership Revenue/Margin Growth High-Performance Team Development

In my role as Global Head of Revenue growth, Commercial Operations & Digital Partner Services at Booking.com, I drove revenue management and commercial operations across a $17B global platform. I designed a revenue management function, built scalable commercial solutions, and led the creation of a channel steering framework to improve operational efficiency and platform intelligence. ✔️ Revenue Strategy & Optimization Designed and implemented a global revenue management function, delivering 3–5% incremental revenue through advanced segmentation and conversion optimization of accommodation supply for high-value traveler audiences. ✔️ Commercial & Product Go-To-Market Built scalable, data-driven commercial solutions to onboard, retain, and grow 3.4M+ accommodation partners globally — aligning digital product innovation with commercial goals to expand partner adoption of new services and improve long-term value. ✔️ Operational Efficiency & Platform Intelligence Led the creation of a channel steering framework to prioritize commercial levers with the highest revenue impact. Introduced AI-driven applications to improve partner servicing, change management, and operational scalability. ✔️ Governance, Risk & Compliance Leadership Established a global compliance function across Legal, Fintech, and Tax — ensuring full regulatory alignment for 3.4M+ partners, while meeting e-money license obligations. Served as Managing Director and authorized legal signatory for Booking’s global legal entities.

Led global commercial transformation at Booking.com, driving partner value and digital growth. - Defined KPIs, aligned teams, and empowered cross-functional collaboration. - Architected scalable GTM structure for global partner management. - Championed data-led decision-making and technology-driven operations. Key Achievements & Responsibilities: ✔️ Leadership & Vision - Set and executed a global commercial vision to drive partner value, digital engagement, and scalable growth across a network of 2.2M+ accommodation partners. - Managed a €100M+ departmental cost budget with 5% YoY efficiency improvements while delivering measurable revenue growth. - Defined performance KPIs across revenue, cost efficiency, and partner success — aligning regional and local teams under one cohesive commercial strategy. - Built and empowered cross-functional teams to accelerate digital penetration in both mature and emerging markets. ✔️ Go-to-Market & Operating Model - Architected a scalable, data-driven GTM and support structure for global partner management — enabling multi-product servicing, revenue diversification at scale. - Launched a segmented partner engagement strategy, ROI, and channel efficiency. - Transformed partner operations to reduce reliance on human servicing, scaling digital communication and support platforms to increase coverage while lowering cost. - Developed advanced digital acquisition, onboarding, and adoption flows to shorten time-to-value and improve partner conversion. ✔️Commercial & Digital Transformation - Shifted the commercial organization toward a hybrid digital/human engagement model, maximizing partner retention and self-service capabilities. - Delivered integrated support and servicing frameworks to scale partner satisfaction across 2.2M+ digitally managed partners globally. - Championed data-led decision-making and technology-driven operations to future-proof the partner-facing organization.

Contributing to Regus’ growth in Asia Pacific from 25 locations in 2006 to 600 locations across 75 cities in 17 countries in 2016 generating over 300 million GBP in revenue Heading commercial operations covering all aspects of the business including but not limited to sales & marketing, margin management, Real Estate network planning, B2B solutions and improving customer service and retention. Responsible for achieving financial EBIT margin targets in the Asia Pacific Region. Provide effective and inspiring leadership, as well as stewardship, to 17 country management teams by being actively involved in all commercial programs and services. Lead a high performing team of regional program directors to implement continuous quality improvement process by identifying & removing causes of defects to minimize variability of business processes in commercial operations, customer service and human resource management. Ensure the continued financial viability of network development and growth programs (organic/acquisitions) through sound business management. Provide programmatic leadership and input for all strategic planning processes with the CEO and CFO. Team building Business planning Developing management reporting Capital Investment assessment Market planning (new markets) HR and Compensation planning Change and innovation management Developing Commercial process & Policies Margin management Sales management Real estate planning Facility Management

Overseeing the development and implementation of a series of 3 year country busines plans. Key team member recruiting, inducting, coaching country management teams consisting of a Country manager, Commercial-, Finance- and Development Director. Ensured planning, forecasting and budgeting efforts are integrated with other commercial planning processes within the organisation. Executed monthly business review session with local country management teams. Facilitated development of country-specific strategies and business plans to grow the Regus Real Estate footprint. Growing Regus network through acquisition & organic growth.

Reporting to CEO Asia Pacific based in Switzerland. Operating as Chief Commercial Officer by directing the firm’s investments in sales force & customer service effectiveness and managing functions essential to maximizing ROI. Full ownership of the customer interface related to product and service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives. These include planning, commercial training, marketing & sales program implementation, design of commercial compensation plans, organisational design, call centre managements, revenue management, channel management and partnerships and customer service programs.

Team building Developing management reporting Business planning Capital Investment assessment Market planning (new markets) HR and Compensation planning Change and innovation management Developing Commercial process & Policies Margin management Inventory management Pricing Sales management Sales training Channel development Corporate account management Pipeline management

Member of AIESEC: a global platform for young people to explore and develop their leadership potential. We are a non-partisan, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management.