David Kang
Chief Marketing & Analytics Officer @ Copart
About
CMAO overseeing Copart’s marketing and analytics functions, including strategic analytics, data science, digital marketing, brand, communications, and global member development as well as leading our Cash for Cars business. Formerly: Head of Data Insights at Capital One, advancing machine learning capabilities. Credit Officer. Marketing, Credit, Product lead. Prior experience as consultant to the commercial air travel, hospitality, and logistics industries, with focus in digital, pricing, and distribution strategy; turnarounds; sales stimulation; cost reduction; M&A due diligence; and merger management.
United States
Dallas-Fort Worth Metroplex
Internet
Airlines, Hospitality, Rail Transport, Financial Modeling, Due Diligence, Management Consulting, Valuation, Economics, Strategy, Competitive Analysis, Financial Analysis, Corporate Development, Turn Around Management, Pricing, Segmentation, Business Strategy, Growth Strategies, Business Planning, Business Development, Change Management
Experience

Managing Vice President, CMO and Head of Product and Credit, Consumer Auto
Dallas-Fort Worth Metroplex
Led Capital One's suite of consumer auto digital products, including our Auto Navigator flagship. Drove brand awareness with national mass advertising and performance marketing. Credit Officer, responsible for expanding margins with credit policy and pricing optimization.

Managing Vice President, CMO and Head of Credit, Consumer Auto Finance
Capital One
Dallas-Fort Worth Metroplex
Delivered A.I.-enabled approaches to targeting, bidding, personalization, and creative optimization in all digital channels. Built brand awareness with mass media. Managed credit policy and pricing for direct-to-consumer auto lending.

Vice President, Chief Marketing Officer for Consumer Auto Finance
Dallas-Fort Worth Metroplex
Drove efficiency and personalization in marketing spend and tactics for the Consumer Auto Finance business, applying machine learning-enabled analytics to media buying and ad operations and rolling out agile marketing practices. Implemented customer data lake, data management platform, and multi-touch attribution model. Responsibilities covered Brand and Content Marketing, Demand Generation, Acquisition and Conversion, Marketing Tech Platforms and Data Science.

Vice President, Strategy and Customer Experience
Dallas-Fort Worth Metroplex
Shaped Capital One’s digital transformation agenda for Auto Finance and Home Loans businesses. Implemented Financial Services Division’s strategy for growth by driving special initiatives, evaluating investments, acquisitions, and new asset classes/partnerships. Drove initiatives across operations, marketing, sales, and digital groups to deliver improvements at critical moments in the home and car financing and ownership experience, leveraging net promoter score analytics.

Associate Partner
Dallas/Fort Worth Area
Core member of Travel, Transportation, and Logistics practice and co-leader of Digital / Distribution service line. Work with airlines, hotels, and freight rail in distribution/e-commerce, commercial systems, merger management, and advanced analytics applications.

Engagement Manager
Greater Atlanta Area
Work in big data and advanced analytics, pricing & revenue management with focus on commercial distribution in Travel/Transportation. Merger management work in air travel and freight/logistics focused on commercial integration. Work in U.S., Germany, Latin America, Netherlands.
David Kang's Contact Information
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