David Graham

David Graham

Vice President of Sales and Marketing @ MCA Corporation (MC Appliance Corporation)

About

I’ve always been fascinated by how brands evolve—how they go from being household names to needing reinvention, and how the right strategies can bring them back into the spotlight. As VP of Sales & Marketing at MCA Corporation, I get to do exactly that: help legacy brands like Magic Chef stay relevant in today’s fast-moving consumer landscape. Over the past 15 years, I’ve worked across sales and marketing, developing a collaborative, data-driven approach to business. I’ve led initiatives like launching Magic Chef’s new pro-style range line to better meet the needs of middle-income households while building connections through influencer partnerships and social media outreach. Through these experiences, I’ve learned that while products matter, relationships and storytelling drive long-term success. Right now, I’m focused on leveraging AI to drive smarter sales strategies, enhance customer engagement, and improve business efficiency. AI isn’t just a tool for automation—it’s a way to unlock deeper insights, personalize experiences, and make data-driven decisions that move the business forward. Generative AI, in particular, is reshaping how we approach content creation, customer interactions, and strategic planning. From refining marketing outreach to streamlining operations and identifying untapped market opportunities, AI is helping us work smarter and stay ahead of industry shifts. I love exchanging ideas with others in the consumer electronics and appliance space. If you’re working on something exciting or just want to chat about industry trends, let’s connect!

Country

United States

City

Atlanta Metropolitan Area

Industry

Consumer Goods

Skill

Leadership, Time Management, Artificial Intelligence (AI), Sales Management, Product Development, Negotiation, Budgets, Strategic Planning, Customer Service, Purchasing, Team Building, Marketing Strategy, Account Management, Cross-functional Team Leadership, Sales, Forecasting, Inventory Management, New Business Development, Retail, Key Account Management

Experience

MCA Corporation (MC Appliance Corporation)

Vice President of Sales and Marketing

MCA Corporation (MC Appliance Corporation)

LinkedIn
2024-1 - Present · 2 yrs 9 mos

United States

Major Responsibilities: • Sales Strategy & Growth: Develop and execute strategies that drive revenue across multiple appliance categories, focusing on big-box retailers and key distribution channels. • Marketing Leadership: Oversee branding, digital marketing, and customer engagement to strengthen Magic Chef’s presence. • Retail & Channel Expansion: Build and maintain partnerships with major retailers, negotiating contracts and optimizing product placement. • AI & Data-Driven Decision Making: Leverage AI to enhance forecasting, refine customer insights, and improve operations. • Team Leadership: Manage cross-functional teams across sales, marketing, and product development to align on business goals. • Influencer & Social Media Strategy: Lead digital campaigns integrating influencers and social engagement to boost brand visibility. • New Product Launches: Oversee marketing and sales strategies for Magic Chef’s pro-style ranges, refrigerators, dishwashers, laundry appliances, and small kitchen appliances. Key Projects & Highlights: • Magic Chef Product Expansion: Spearheading sales and marketing efforts across multiple product categories, ensuring continued growth and brand positioning. • Big-Box Retailer Expansion: Strengthening retail distribution and growing Magic Chef’s presence in major stores. • AI-Driven Sales & Marketing: Implementing AI tools to streamline operations, analyze trends, and enhance customer engagement. • Influencer & Social Media Growth: Developing long-term influencer partnerships to drive digital awareness and customer connections. • Brand Modernization: Leading a digital-first strategy to ensure Magic Chef remains competitive in today’s evolving appliance industry.

MCA Corporation (MC Appliance Corporation)

Senior Sales Director

MCA Corporation (MC Appliance Corporation)

LinkedIn
2022-1 - 2024-1 · 2 yrs 1 mo

Smyrna, GA

MCA Corporation (MC Appliance Corporation)

Managing Director

MCA Corporation (MC Appliance Corporation)

2018-8 - 2021-12 · 3 yrs 5 mos

United States

LG Electronics

Senior National Accounts Manager

LG Electronics

LinkedIn
2014-1 - 2018-8 · 4 yrs 8 mos

United States

Manage multiple national accounts for room air conditioning and home comfort product lines.

Hunter Fan Company

National Account Manager

Hunter Fan Company

LinkedIn
2011-9 - 2014-1 · 2 yrs 5 mos

Greater Atlanta Area

Manage day to day account and relationships between Hunter Fans and The Home Depot.

HeathCo LLC

National Sales & Service Manager

HeathCo LLC

2008-5 - 2011-9 · 3 yrs 5 mos

Manage Home Depot relations, service, and business.

Ready Set Merchandising

Project Manager III

Ready Set Merchandising

LinkedIn
2008 - 2008

Manage national projects in various departments.

United Retail Service

Project Manager

United Retail Service

2004 - 2008 · 4 yrs

Manage regional projects.

Audio Video by Design

Owner Operator

Audio Video by Design

2002 - 2004 · 2 yrs

Managed home theater sales and installation including general low voltage wiring in commercial and residential spaces.

Home Depot

Store Associate

Home Depot

2002 - 2003 · 1 yr

Valdosta, GA

City of Roswell, Georgia

Registration Supervisor

City of Roswell, Georgia

LinkedIn
1996-6 - 2002-8 · 6 yrs 3 mos

Roswell, GA

Manage sport and camp registration for a recreation facility as well as supervise daily functions of the facility.

Education

Colorado Technical University

Colorado Technical University

LinkedIn

Business, Management, Marketing, and Related Support Services

Valdosta State University

Valdosta State University

LinkedIn

Marketing

2000 - 2003 · 3 yrs
Colorado Technical University

Colorado Technical University

LinkedIn

Marketing

Multiple Certifications

David Graham's Contact Information

Email

******@***.com

Phone

(**) *** ****

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