David Graham
Vice President of Sales and Marketing @ MCA Corporation (MC Appliance Corporation)
About
I’ve always been fascinated by how brands evolve—how they go from being household names to needing reinvention, and how the right strategies can bring them back into the spotlight. As VP of Sales & Marketing at MCA Corporation, I get to do exactly that: help legacy brands like Magic Chef stay relevant in today’s fast-moving consumer landscape. Over the past 15 years, I’ve worked across sales and marketing, developing a collaborative, data-driven approach to business. I’ve led initiatives like launching Magic Chef’s new pro-style range line to better meet the needs of middle-income households while building connections through influencer partnerships and social media outreach. Through these experiences, I’ve learned that while products matter, relationships and storytelling drive long-term success. Right now, I’m focused on leveraging AI to drive smarter sales strategies, enhance customer engagement, and improve business efficiency. AI isn’t just a tool for automation—it’s a way to unlock deeper insights, personalize experiences, and make data-driven decisions that move the business forward. Generative AI, in particular, is reshaping how we approach content creation, customer interactions, and strategic planning. From refining marketing outreach to streamlining operations and identifying untapped market opportunities, AI is helping us work smarter and stay ahead of industry shifts. I love exchanging ideas with others in the consumer electronics and appliance space. If you’re working on something exciting or just want to chat about industry trends, let’s connect!
United States
Atlanta Metropolitan Area
Consumer Goods
Leadership, Time Management, Artificial Intelligence (AI), Sales Management, Product Development, Negotiation, Budgets, Strategic Planning, Customer Service, Purchasing, Team Building, Marketing Strategy, Account Management, Cross-functional Team Leadership, Sales, Forecasting, Inventory Management, New Business Development, Retail, Key Account Management
Experience

Vice President of Sales and Marketing
United States
Major Responsibilities: • Sales Strategy & Growth: Develop and execute strategies that drive revenue across multiple appliance categories, focusing on big-box retailers and key distribution channels. • Marketing Leadership: Oversee branding, digital marketing, and customer engagement to strengthen Magic Chef’s presence. • Retail & Channel Expansion: Build and maintain partnerships with major retailers, negotiating contracts and optimizing product placement. • AI & Data-Driven Decision Making: Leverage AI to enhance forecasting, refine customer insights, and improve operations. • Team Leadership: Manage cross-functional teams across sales, marketing, and product development to align on business goals. • Influencer & Social Media Strategy: Lead digital campaigns integrating influencers and social engagement to boost brand visibility. • New Product Launches: Oversee marketing and sales strategies for Magic Chef’s pro-style ranges, refrigerators, dishwashers, laundry appliances, and small kitchen appliances. Key Projects & Highlights: • Magic Chef Product Expansion: Spearheading sales and marketing efforts across multiple product categories, ensuring continued growth and brand positioning. • Big-Box Retailer Expansion: Strengthening retail distribution and growing Magic Chef’s presence in major stores. • AI-Driven Sales & Marketing: Implementing AI tools to streamline operations, analyze trends, and enhance customer engagement. • Influencer & Social Media Growth: Developing long-term influencer partnerships to drive digital awareness and customer connections. • Brand Modernization: Leading a digital-first strategy to ensure Magic Chef remains competitive in today’s evolving appliance industry.

Managing Director
MCA Corporation (MC Appliance Corporation)
United States

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