David Gimpelson

With a unique desire to create beautiful liquids, moments for people to connect and occasions to indulge, Lyre’s unlocks an elevated experience within the non-alcoholic world. ​ Lyre’s celebrates the tapestry of culture, flavour, music, and creativity whilst unlocking ​sociability and connection for all.​ Your drink, your way. No compromise.​ Make it a Lyre’s ​

- Spearheaded the brand's development from inception to acquisition, securing a $17M investment. - Led international operations, ensuring seamless logistics, regulatory compliance, and distillery coordination. - Built a high-performing sales team, driving $22M in revenue over three years. - Expanded distribution to over 100,000 cases across the US and Canada. - Cultivated partnerships with significant on/off-premise players

Calirosa, an expression of sun-soaked beach days and desert nights, is the spirit of Mexico and the vibrance of California captured in three exquisite tequilas. Calirosa is produced with the highest quality ingredients in Amatitán, Jalisco in partnership with the Real Family and Adam Levine and Behati Prinsloo. Made with 100% blue agave and continuing the tradition of multi-generational tequila makers, our unique California red wine barrel aging process combines the craftsmanship of two of the most iconic beverages in the world, red wine & tequila.

To provide business, marketing, and product advice that furthers the Company’s development of its business. To provide counsel and feedback to the Company’s management team. To meet formally to review the Company’s strategy, options, and opportunities. To review industry-related materials and provide feedback and intelligence services. To facilitate networking opportunities with industry executives and investors.

- Provided strategic guidance to start-up beverage alcohol brands, including market entry and business development strategies. - Advised celebrity-backed brands like Hampton Water Rosé (John Bon Jovi) and Old Camp Whiskey (Florida Georgia Line), helping them establish a market presence.

- First employee of Casamigos, responsible for brand introduction and development in the US and international markets. - Built and led the national sales team, achieving 10,000+ cases sold in the first year. - Played a pivotal role in securing national retail and on-premise partnerships, enhancing visibility and market penetration.