David Donaghy

Leading a team of thinkers and doers for a design focused smoking cessation company, with sustainability, green technology and purpose at the heart. • The creative driving force for the business, constantly breaking creative boundaries. • Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral. • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology. • Coordinate the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities. • Monitor and review the work of the marketing team ensuring campaigns are well planned, carried out and reported on, brand messaging is consistent across all platforms and workloads are stable. • Develop marketing strategies that translate marketing objectives across business units into clear and motivating creative campaigns. • Analyse brand tracking, market trends, consumer need, and the competitive landscape. • Meet budget standards by forecasting and managing expenses. • Work with our retained marketing agency to identify opportunities to reach new market segments and expand market share.

Bambino Mio are a leading manufacturer of award-winning reusable products from baby to toddler, including reusable nappies, change-time accessories, swimwear and potty training essentials. For more information visit www.bambinomio.com Bambino Mio believe in nappies that feel better: better for parents, our babies and our planet too. Designed to be loved for life, we make quality products from baby to toddler to help reduce waste and to be reused again and again. We believe in nappies that look and feel good, but that also do good too, that’s why our mission is dedicated to protecting our planet, campaigning for change and giving back to the world around us. Managing a growing team of creatives and responsible for the planning and delivery of all Marketing collateral, my role delivers the Company’s creative output within a fast-paced environment.

Real Kombucha is served in almost 1,200 of the best restaurants, bars, pubs and hotels across the UK and growing fast internationally. In just 2 years, it has become accepted as one of the key non-alcoholic options and the alternative to a sparkling wine. Within a competitive FMCG market, the business required a full rebrand and positioning to assist its new eCom proposition. Scope included guidance on brand behaviour, logo usage, typography, graphics, colours, photography, TOV and brand executions as well as assisting on future commercial partnerships for the brand.

Reporting directly to the Commercial Director, I was contracted to assist the wider commercial team execute several high value branded campaigns across print and digital channels. Key clients included TFL, Ben & Jerry’s and British Airways.

While in this role I was responsible for the creation and delivery of all UK Mothercare brand campaigns, ensuring consistency across all marketing channels. My core aim was to use customer and trend research to create strategies and campaigns that would change how people perceived the brand in the UK. I also worked closely with our key partners such as Klarna, Clarks and Joie to create joint brand activations on a national stage.

Having dominated the UK high street for nearly 60 years, Mothercare is now an established international retailer with 1,300 stores across more than 50 countries. My role sees me manage the Marketing design team and oversee the creation of all print and digital output from within it. Applying a tight process and working closely with senior stakeholders, I’ve been able to ensure we meet our weekly print and digital deadlines for all promotion and campaign collateral that appears in-store, online and across social media.

Established in 1962, Marshall Amplification has a rich and vibrant heritage within the music and commercial industries. My role saw me take the creative reigns of the global brand, making me responsible for overseeing product design, brand identity, all marketing assets and digital content.

As Art Director for this award-winning, content marketing agency, my responsibilities spanned a wide variety of clients such as Barclays Bank, EY, British Land, BVCA, and Hays Recruitment while maintaining the highest level of design across print, online, video and social media. Taking a lead role on all my projects allowed me to foster a close relationship with clients and ensure that I delivered the best possible creative output alongside the agency’s content marketing strategy.

• Time Out Dubai (148 pages, weekly), Time Out Abu Dhabi (120 pages, monthly), Time Out Bahrain (80 pages, monthly), Time Out Doha (80 pages, monthly). • Guide Books: 9 per year (160-256 pages) Published in English, Arabic, Russian and German. • Supplements: 3 per month (48-64 pages). • Events: 5 per year. Events include Restaurant Awards and Nightlife Awards • Marketing material for entire group: Advertisements, posters, banners, billboards, invites etc. Main duties • Managed a design team of four in addition to a Picture Editor. • Employed and trained all design staff. • Oversaw all new launches and redesigns. • Designed and art directed all front covers, features and section layouts. • Ensured a high standard of consistency and quality control across the group. • Art directed all photo shoots: celebrity, model, still life and location. • Conceived all marketing material across print and online. Points of note • Relaunched Time Out Abu Dhabi as a weekly product. This entailed a redesign, new marketing collateral and employment of new creative staff. • Under my tenure I increased productivity by 60% and helped triple magazine copy sales.

Responsible for all of The Leeds Guide’s published material including a variety of lifestyle publications and a wide variety of contracted titles for clients such as the BBC, West Yorkshire Playhouse, Leeds International Film Festival and Leeds City Council.