David Denis
CFO @ ASAP
About
Finance Manager with 15+ years of experience in FP&A, P&L management, and regional business partnering across multinational environments in Latin America. Throughout my career, I have worked closely with commercial and operational teams, acting as a trusted Finance Business Partner to support investment decisions, challenge forecasts, and drive profitability through disciplined financial planning and analysis. I have led budgeting, rolling forecasts, and performance management processes in multi-country settings, translating complex financial data into clear executive insights that support strategic decision-making. My background spans global multinationals and dynamic growth environments, and I am particularly motivated by roles where finance plays a strategic role in value creation, governance, and long-term sustainability. Areas of expertise includes FP&A, commercial finance, P&L management, forecasting, resource allocation, Power BI, SAP, and advanced Excel.
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Panama
Financial Services
Planificación y Análisis Financiero (FP&A), Resolución de problemas, Contabilidad, SAP ERP, Control interno, Conciliación de cuentas, Capacidad de análisis, Análisis financiero, Integración de equipos, Gestión de programas, Dirección ejecutiva, Informes de indicadores clave de rendimiento, Gestión de proyectos, Planificación de proyectos, Planificación estratégica, Diversidad e inclusión, Liderazgo de equipos multidisciplinarios, Elaboración de presupuestos, Comunicaciones estratégicas, Financial Reporting
Experience

CFO
Panamá, Panamá
Finance Business Partner to Commercial, Operations, and HR teams, supporting pricing, investment, and profitability decisions. Owner of P&L, budgeting, and rolling forecasts, ensuring efficient resource allocation aligned with strategic priorities. Challenge sales forecasts and commercial assumptions through scenario and sensitivity analysis. Drive EBITDA improvement through pricing optimization, cost discipline, and operational efficiency initiatives.

Finance and Accounting Advisor
Panamá
• Analysis and improvement of business operating processes and their connection with the administrative and accounting area. Identify black holes and propose ways to mitigate risks. • Support in the search for opportunities and solution to administrative issues. • Evaluate and reformulate finance reporting and dashboards used for business visibility. • Support our clients to define a clear vision of the business future and implement strategies. • Support the management to correctly identify and assign resources for business innovation.

Senior Supply Chain Manager
Panama
Develop the strategy for the Supply Chain and S&OP for two business units (+35 countries (+75 customers) in LAC region, to support our markets / distributors, as well as develop and manage the associated activities and process requirements in order to achieve our business objectives. Manage the strategic and tactical relationship and plan for solutions with the commercial leaders to align areas to support the end-to-end process between teams, in a complex environment. - Lead the Long Term Demand Plan process for the business units - Manage Monthly S&OP process for the clusters. - Lead the Supply Chain processes to deliver/improve KPI’s since Y1. - Lead the S&OP process to a more mature stage with significant improvements in key markets. - Routinely reformulate sources of demand plans for products, review innovation project plans execution, identify business risks in advance and coordinate resources in place to ensure supply; - Process review and standardization for improvement, in alignment with global policy; Achievements - Lead co-packing projects/negotiations to ensure the best service/cost is delivered. - Lead contracts negotiation with third party logistics suppliers to renew services for logistics, customs and warehousing ensuring savings opportunities for several years. In accordance to company policy (treasury, procurement, insurance & others). - Set up an internal freight plan for frequent bids cost savings projects in distribution costs/COGS, to maintain a healthy % per sales value after pandemic. - Responsible for end-to-end stock management in the cluster's plants. - Improved DIOH levels TO -200 days the first year with improvements of -2M USD of stock value. Redefining targets per season

Area Finance Controlling Tax & Audit Manager
Central America & Caribbean
- Collaborates with the Regional Logistics operations Management Director to monitor ongoing and new logistics projects. - Support Leadership team in contracts negotiation with key customers. • Prepare budget estimation reports and monitoring of Rolling forecasts. • Accounting and financial control of the team of controllers and accountants from the countries of the Area, ensuring their compliance with financial and fiscal deadlines. Maintaining a close collaboration with each one. • Develop controls and reviews in all derivatives of the operation and management/negotiation of contracts. • Coordination of internal, external and government audits, review and validate reports. • Review of the local Financial Statements and coordinate the consolidation for the group. • Develop new control processes in new products and their accounting management. Review the execution of operational processes, purchases and recognition of Logistics income in the countries periodically. Main achievements: • I managed for our team to achieve significant improvements in several indicators, such as days of inventory (-200 days) maintaining healthy levels from year 1 onwards. We also managed to improve the forecast accuracy in emerging markets with more than +50 points. • I managed to implement an internal Freight Tender Management method in the region (for cost control) • Develop financial controls plan for demand planning team budgets. • I was chosen to manage our operation and planning of the rum manufacturing plant in Panama.

Country Head of Finance
- Ensure close cooperation within Executive Committees; Ensure proper presentation is done to them with relevant opportunities for developing the agencies and the other core business (cost reduction, revenues driven, cash flow based…) Project development and implementation. - Report on time to the Regional Chief Financial Officer regarding all new relevant points (profitability, cash flow, conflicts of interests…) - Delivery of country Financial Statements under IFRS. - Implement new objectives through the local service providers and ensure success - Ensure processes standardization, in compliance with Switzerland policies. - Develop and build the finance team as an added value support team for the other local departments and different entities - Leadership and follow-up on internal / external audits and other fiscal requirements - Ensure cooperation with Panalpina's internal audit department. - Monthly report, closing & budget - Ensure accounts reconciliation according to corporate instructions - Create country balanced scorecard to review KPI's development - Maintain the Corporate Credit Management Policy in the country - Cash management & treasury - Manage, monitor and optimize cash flow and working capital - Responsible for optimizing VAT and TAX structure and reduce Risks - Establish and maintain an appropriate internal control environment - Operational cost control - Cost reduction projects driven savings in several areas - Identify revenues optimization and bring creativity in developing new charges - Ensure adequate procurement processes in place in the country - Ensure that procedures are well documented ensuring that working procedures are as efficient as possible - Reduce cost of Finance transactions

FINANCE BUSINESS PARTNER & CONTROLLER
PANAMA
Manage the Central America and Andean Region Sales and Marketing Finance Support Division in Bacardi. Budget & control revenue from gross to net (over US$ 40M / Year), Finance & Accounting function related analysis and control, P&L by Brand accountability, Corporate Reporting (Monthly & Quarterly), Revenue & Pricing strategy for the Region, Market & Value Share tracking and control over Fix Cost & other expenses. Manage Controlling reports to the regions on all P&L lines. Manage to evaluate all Projects with the management core team for each area of reporting.

Financial Planning Analyst Senior
Panama
Consolidated Financial Planning for Central America and Andean Region, analysis, review and evaluation of business processes. Financial Support to regional development planning and execution of sales and performance tracking markets. Development of scenarios in conjunction with the Sales and Marketing Directors, evaluate business situations in which they displayed greater opportunity for business. Cost analysis, investment in A & P, profitability and contribution of each market and evaluate alternative outcomes, minimizing future risks. Analysis of product lines behavior. Manage Reporting of financial results. Monthly Accounting Manager Close Responsible for budget planning. Consulting (support) and financial accounting for the region.

Finance and Administrative Director
Grupo Colonias de Panamá
Panama
Management and Administration of three groups of 21 commercial companies, Sector Services - Real Estate - Reinsurers Int'l. In charge of Accounting Dept.. Legal Dept.. Collection, Dept.. Project, Dept.. Services and Administration. Evaluation of operational processes, development and implementation of controls. Motivate staff efficiency and effectiveness in achieving the development of projects in a timely manner. Preparation of annual budgets and cash flow projections for project development and cash needs. Profitability reports by project flows to investors, banks and the shareholders meeting for evaluation and identify new business opportunities. Regional Financial Management Group reinsurers LA region, consolidation, reporting and projections.

Accountant
FORT AMADOR RESORT & MARINA
Panama
Reporting to the banks and the Board of Directors of the company for decision-making. Support Departments of Sales and Marketing in projects and financial arrangements. Restaurant Manager, in charge of personnel and inventory supply, administration and reporting. Full Cycle accounting for the group of companies (4).
David Denis's Contact Information
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