David Beale

Category Manager responsible for sales and profits in many categories including: Frozen, Dairy, Deli, Eggs, Thaw & Sell Bakery, Non Foods and General Merchandise. Interim Director for Hot Deli and Hot Bakery for the last year of employment. Implemented key money saving programs including exclusive raw bakery ingredients program elevating quality while growing margin dollars. Reset all categories in deli to align with industry standards in terms of product placement, promotions and sku rationalization enabling accurate measurement of performance for senior management.

Supervised buyers daily maintaining company service levels along with exceeding capital expenditure goals. Negotiated two tier promotional strategy increasing vendor spending by creating display activity at store level.

Merchandiser responsible for new store openings, remodels and all reset activity for the dairy deli department. 15 years of store operations experience including key person. Managed ordering for frozen facilities in Stockton and Riverside counties with distribution to 352 stores. Executed seasonal program including pricing, promotion and distribution of products. Grew sales and profits in respective grocery categories during entire tenure as category manager. Leveraged company category reset standards to drive promotions growing sales. Led training programs to educate store operations personnel. Negotiated EDLC deals in accordance with company policies leading to increased profitability.