David Baxter

David Baxter

Chief Executive Officer @ Bard Valley Natural Delights Medjool Dates

About

I am a marketing professional with 10+ years of experience building and growing brands across global, national, and private label businesses. My background spans P&L management, data analysis, consumer insights, research, agency partnerships, and innovation — giving me a holistic perspective on how products come to life for consumers.What drives me every day are three things:Consumers – ensuring every brand I touch delivers real value and a better experience.Innovation – creating, testing, and launching ideas from the ground up.Teams – collaborating with smart, passionate people who inspire me to grow.At my core, I’m motivated by the intersection of consumers, brands, and teams — striving to make a lasting impact through meaningful marketing and leadership.

Country

United States

City

Detroit Metropolitan Area

Industry

Food Production

Skill

International Business, Sales Management, Consumer Products, Negotiation, Leadership, Strategy, Communication, Campaign Development, Management, Product Marketing, Brand Management, Program Management, Account Management, Operations Management, Project Management, Financial Analysis, Business Development, Business Analysis, Data Analysis, Marketing

Experience

Bard Valley Natural Delights Medjool Dates

Chief Executive Officer

Bard Valley Natural Delights Medjool Dates

LinkedIn
2026-2 - Present · 8 mos

Leading the best team and brand in the fruit category

Bard Valley Natural Delights Medjool Dates

VP Sales & Marketing

Bard Valley Natural Delights Medjool Dates

LinkedIn
2024-7 - 2026-2 · 1 yr 8 mos

remote

As VP of Sales & Marketing at Bard Valley Natural Delights, I lead strategy and execution for the #1 Medjool date brand. By aligning clear goals with strong team collaboration, we’ve driven record-breaking revenue growth and set new performance benchmarks for the company.

Bard Valley Natural Delights Medjool Dates

Director of Marketing And Business Development

Bard Valley Natural Delights Medjool Dates

LinkedIn
2023-8 - 2026-2 · 2 yrs 7 mos

Remote

Bard Valley Natural Delights Medjool Dates

Marketing Director

Bard Valley Natural Delights Medjool Dates

LinkedIn
2020-10 - 2026-2 · 5 yrs 5 mos
Bard Valley Natural Delights Medjool Dates

Brand Manager

Bard Valley Natural Delights Medjool Dates

LinkedIn
2019-2 - 2020-10 · 1 yr 9 mos

Yuma, Arizona Area

Leading the #1 brand in medjool dates, Natural Delights! Working to accelerate the growth of the medjool date category through a robust marketing program across consumer, trade, and shopper marketing. Leading our marketing efforts, including brand strategy, communications, innovations, data management, and more!

Bard Valley Natural Delights Medjool Dates

Product Marketing Manager

Bard Valley Natural Delights Medjool Dates

LinkedIn
2018-6 - 2019-2 · 9 mos

Yuma, Arizona Area

Building the Natural Delight Brand and product line to be a key part of people lives to support their nutritional and fitness goals. Natural Delight Dates are a great addition to an active healthy lifestyle!

Bellisio Foods

Associate Brand Manager

Bellisio Foods

LinkedIn
2017-10 - 2018-6 · 9 mos

Minneapolis, Minnesota

Driving the Michelina's brand through PNL management, innovation pipeline development, consumer marketing programs (including social), cost savings initiatives, etc...

TreeHouse Foods

Associate Marketing Manager

TreeHouse Foods

LinkedIn
2016-2 - 2017-10 · 1 yr 9 mos

Greater Minneapolis-St. Paul Area

I lead a variety of activities that drive business results to achieve our annual goals and planning for the future. I currently manage the P&L on our snack bar business, lead business development activities, initiate new product commercialization, monitor and analyze market data to provide relevant and actionabe insights.

General Mills

Marketing Associate

General Mills

LinkedIn
2015-1 - 2016-2 · 1 yr 2 mos

Greater Minneapolis-St. Paul Area

I am involved in all aspects of the marketing function including project leaderships, demand forecasting, new item and packaging execution, margin management, analyzing Nielsen data for relevant insights into market performance, and budget management and tracking.

General Mills

Marketing Business Analyst

General Mills

LinkedIn
2013-9 - 2014-12 · 1 yr 4 mos

Minneapolis, Minnesota

Lead cross functional teams in a responsible for delivering 60+ projects and 40+ millions of annual profit to the division. Projects are completed in a dynamic, energetic, and fun atmosphere and I am known for keeping calm and leading through chaos to ensure projects stay on time.

ABM Industries

Account Manager

ABM Industries

LinkedIn
2010-4 - 2013-3 · 3 yrs

Sunnyvale, CA

Responsible to maintaining Class A building services across for several clients including Google, Yahoo, Apple, and Facebook.

ABM Industries

Regional Project Management

ABM Industries

LinkedIn
2009-12 - 2010-4 · 5 mos

Assisted Seattle Branch on several time sensitive projects leading to successful customer retention

ABM Industries

Management Trainee

ABM Industries

LinkedIn
2009-8 - 2009-12 · 5 mos

Shadowed project manager to learn account managing policies and procedures

Sonoco

Production Supervisor Intern

Sonoco

LinkedIn
2007-5 - 2007-8 · 4 mos

Springfield, Massachusetts Area

Implemented several continuous improvement projects assigned by management. Worked with hourly employees to drive engagement and adoption of new practices.

Education

UMN Carlson School of Management

UMN Carlson School of Management

LinkedIn

Marketing

2013 - 2016-6 · 3 yrs
Western Michigan University

Western Michigan University

LinkedIn

Engineering Management

2003 - 2008 · 5 yrs

Senior Design Project •Worked with Perrigo, the leading manufacturer of store brand pharmaceuticals, to develop an inventory control system for storage containers •Completed time and motion studies to find flawed areas in the manufacturing process •Used lean manufacturing principals and DMAIC methodology to develop a solution •Performed cost-benefit analysis, ROI, and payback period to prove the validity of our solution •New inventory model was created for implementation into SAP system •Eliminated stock out of containers with a benefit of $17,000 per year

David Baxter's Contact Information

Email

******@***.com

Phone

(**) *** ****

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