David Baxter
Chief Executive Officer @ Bard Valley Natural Delights Medjool Dates
About
I am a marketing professional with 10+ years of experience building and growing brands across global, national, and private label businesses. My background spans P&L management, data analysis, consumer insights, research, agency partnerships, and innovation — giving me a holistic perspective on how products come to life for consumers.What drives me every day are three things:Consumers – ensuring every brand I touch delivers real value and a better experience.Innovation – creating, testing, and launching ideas from the ground up.Teams – collaborating with smart, passionate people who inspire me to grow.At my core, I’m motivated by the intersection of consumers, brands, and teams — striving to make a lasting impact through meaningful marketing and leadership.
United States
Detroit Metropolitan Area
Food Production
International Business, Sales Management, Consumer Products, Negotiation, Leadership, Strategy, Communication, Campaign Development, Management, Product Marketing, Brand Management, Program Management, Account Management, Operations Management, Project Management, Financial Analysis, Business Development, Business Analysis, Data Analysis, Marketing
Experience

VP Sales & Marketing
remote
As VP of Sales & Marketing at Bard Valley Natural Delights, I lead strategy and execution for the #1 Medjool date brand. By aligning clear goals with strong team collaboration, we’ve driven record-breaking revenue growth and set new performance benchmarks for the company.

Brand Manager
Yuma, Arizona Area
Leading the #1 brand in medjool dates, Natural Delights! Working to accelerate the growth of the medjool date category through a robust marketing program across consumer, trade, and shopper marketing. Leading our marketing efforts, including brand strategy, communications, innovations, data management, and more!

Product Marketing Manager
Yuma, Arizona Area
Building the Natural Delight Brand and product line to be a key part of people lives to support their nutritional and fitness goals. Natural Delight Dates are a great addition to an active healthy lifestyle!

Associate Marketing Manager
Greater Minneapolis-St. Paul Area
I lead a variety of activities that drive business results to achieve our annual goals and planning for the future. I currently manage the P&L on our snack bar business, lead business development activities, initiate new product commercialization, monitor and analyze market data to provide relevant and actionabe insights.

Marketing Associate
Greater Minneapolis-St. Paul Area
I am involved in all aspects of the marketing function including project leaderships, demand forecasting, new item and packaging execution, margin management, analyzing Nielsen data for relevant insights into market performance, and budget management and tracking.

Marketing Business Analyst
Minneapolis, Minnesota
Lead cross functional teams in a responsible for delivering 60+ projects and 40+ millions of annual profit to the division. Projects are completed in a dynamic, energetic, and fun atmosphere and I am known for keeping calm and leading through chaos to ensure projects stay on time.
Education

Engineering Management
Senior Design Project •Worked with Perrigo, the leading manufacturer of store brand pharmaceuticals, to develop an inventory control system for storage containers •Completed time and motion studies to find flawed areas in the manufacturing process •Used lean manufacturing principals and DMAIC methodology to develop a solution •Performed cost-benefit analysis, ROI, and payback period to prove the validity of our solution •New inventory model was created for implementation into SAP system •Eliminated stock out of containers with a benefit of $17,000 per year
David Baxter's Contact Information
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