David Acosta Calderin

- Designed commercial and planning strategies for fragrance and skincare categories, contributing to achieving over 60% market penetration in Bolivia. - Implemented full-funnel commercial plans integrating demand forecasting, tactical planning, and channel execution to optimize commercial performance. - Analyzed sell-in, sell-out, stock, and campaign performance data to identify replenishment, optimization, and growth opportunities across different markets. - Monitored commercial KPIs, consumer trends, and performance versus targets to support in-season strategic decision-making. - Collaborated cross-functionally with marketing, sales, trade marketing, and logistics teams to execute regional initiatives aligned with commercial objectives. - Transformed market insights and consumer behavior data into actionable recommendations to strengthen commercial productivity and brand positioning. - Lead the development of an AI-powered corporate assistant designed to analyze seasonal campaign performance, identifying high-performing tactics to replicate in future commercial activations.

Led regional commercial performance analysis through Power BI dashboards, monitoring KPIs for brands such as Carolina Herrera, Rabanne, and Jean Paul Gaultier across 16 Latin American markets. - Analyzed sell-out trends, inventory behavior, and commercial performance to support strategic distribution and growth decisions. - Developed reporting and data automation tools to facilitate data-driven decision-making among regional sales and marketing teams. - Presented commercial proposals and performance analyses to key distributors, aligning regional strategies with growth and positioning objectives. - Participated in product launches and commercial activations, collaborating with cross-functional teams to optimize market execution and performance.