Dave Nielsen

• Responsible for strategy, $10MM+ annual budget, and execution of Affiliate marketing and similar CPA model campaigns. Since 2010, drove $1B+ in revenue on over 46MM+ transactions. • Drove innovative solutions to drive incremental revenue and customer acquisition including launching partnership with Cardlytics which drove strategically targeted, high incremental ROAS card-linked campaigns. • Initiated partnership with Inmar to generate a revenue stream by monetizing website traffic. • Partnered with Ipsos in efforts to optimize channel performance for both MMM and MTA • Led Affiliate RFP and the resulting contract negotiation to secure more favorable rate and payment terms. • Launched optimization efforts with influencer networks leveraging the affiliate model. • Collaborated with Brand, Merchant, and Analytics teams on cross-functional initiatives.

• Continued to lead Affiliate Marketing efforts for Walgreens as well as took ownership of the Affiliate programs of Drugstore.com, Beauty.com, and VisionDirect.com • Increased efficiency of marketing spend by renegotiating terms of our affiliate network contract and by making optimizations to programs terms with affiliate partners. • Launched an annual summit for our top affiliate publisher partners to come to our office to receive channel updates, learn about new products and promotions from merchants, new/upcoming site and mobile app innovations, and participate in open forums regarding our affiliate programs. • Oversaw remarketing efforts for the Retail Products business unit.

• Managed online affiliate and comparison shopping channels. • Created and maintained a marketing plan and sales forecasts for each channel. • Managed commission/payment structures to optimize program profitability. • Worked with the Online Promotions team and Category Managers to devise promotions and special offers. • Initiated creative development to support affiliate promotions. • Produced weekly and monthly reporting and analysis. • Proactively worked to find new partnerships/opportunities to drive customer acquisition.

• Managed accounts for Internet Retailer 500 companies like Finish Line, Hammacher Schlemmer, Meijer, Sears Canada, Shoes.com, Shopbop.com (Amazon), ULTA Beauty, and Walgreens • Recruited publishers to assigned advertiser's affiliate marketing programs. • Reported assigned program performance to the advertiser. • Developed and applied program growth strategies • Secured added exposure on publishers’ site by negotiating increase in commission rate and/or paid placements. • Analyzed the success of all placements and special promotions. • Responsible for quarterly forecasting for all my accounts • Member of companywide taskforces (Developing Growth Opportunities, Mentor Program) • Lead a monthly call with other Associate Account Managers to share best practices. • Represented the office in a bi-weekly product development call which enabled me to provide feedback on current/upcoming projects.

• Coordinated the national yellow pages advertising programs for a diverse group of clients, overseeing all aspects of the advertising process including media planning, ad design, and order processing. • Communicated daily with clients and publishers from all over the United States and Canada focusing on client retention and facilitating shared advertising opportunities to maximize exposure while minimizing cost for each location. • Utilized industry-specific software to find information regarding usage, market share, and demographics

• Responsible for executing the national yellow pages advertising program for True Value Hardware • Managed a book of business worth nearly $3 million. Success dependent upon daily contact with individual store owners, directory publishers, and True Value corporate personnel. • Coordinated with media planning, art, and operations departments to ensure that the various steps of the advertising process were being implemented

• Analyzed advertising needs of several clients and presented the most effective Yellow Pages advertising program based on extensive research on several factors such as market size, competition, demographics, and ad size. • Participated on several committees: Social Committee, Recognition Committee, and Quality Circle

Advanced Business Communications Certificate