David Luehmann

Led the creation of Netflix Stories, an integrated interactive fiction authoring platform. Released thirteen stories based on popular Netflix Series in two years, quickly becoming a top 10 title in the genre. Managed the Squid Game team through numerous concept iterations through final approved vertical slice. Managed the transition of Dungeon Boss from a free-to-play to subscription-based game becoming one of the highest engagement titles in the portfolio.

Led the development of ‘myVegas Bingo’ for iOS/Android. The first Bingo game that brought glitz and glamour to the genre. Developed in just 13 months, it became a top 5 bingo title with innovative use of MGM property hotels. Oversaw development of Kingdom Boss, an idle RPG with the Boss Fight unique style. Brough the title to soft launch prior to acquisition.

Led the Dungeon Boss project for iOS/Android/Kindle which received the Apple Editor’s Choice award and was a top 5 game in its launch year and continues to perform live operations ten years later.

Part of the leadership team responsible for defining and implementing an overall gaming strategy for Amazon. Leader of two internal development studios and a special projects team. Crafted a gaming strategy that focused on shipping hit games to drive the adoption of Amazon devices and platforms. Launched Sev Zero. the only original IP game that shipped at Fire TV launch. Developed in 12 months and is the #3 most played game LTD. Featured an innovative cross-platform co-op mode that enabled players to use Kindle/iOS/Android tablets to quickly join the game. Launched The Unmaking, the first hybrid, local + cloud rendered, game for tablets in which high-end graphics were rendered in the cloud, streamed and blended with local tablet UI and controls resulting in a seamless console quality experience on a low-cost device.

Oversaw all facets of 3rd party development, including strategy planning, budget management, and P&L accountability. Identified and potential partner developers aligned with Trion’s platform strategy to expand portfolio. Successfully led the End of Nations project from a struggling external initiative to a successful closed beta testing. Built an managed a high-performing internal team to take over the development.

Directed and managed multiple game studios during tenure including Ensemble, FASA, Aces and Turn 10 with annual R&D budgets upwards of $100 million. Responsible for each studio's budget, product strategy, product roadmap, P&L, and staffing of up to 500 employees. Represented MGS with all cross platform ‘Xbox 360 - Key Initiative’ groups including the hardware, software and LIVE partner teams ensuring there was good alignment between game studios and platform roadmaps. Created a Windows core gaming strategy with a focus on free-to-play, transaction based online games. Supporting this strategy, founded a new internal simulations studio, signed a number of projects with external developers and hired a publishing team to support those projects. Crafted an evergreen card and board strategy for Windows Phone 7 and delivered numerous titles for launch including the first titles to ultilize the multiplayer service - achieving the highest trial to paid conversion rate in the portfolio. Led initiatives to improve development efficiencies and product innovation across the overall portfolio in MGS. Defined, tracked and published internal scorecard metrics to evaluate the overall performance of first party development operations.

Created and lead a new team charged with developing the forth installment of the MechWarrior franchise - subsequently acquired by Microsoft.

Implemented a new overall product strategy for the company that focused on building real-time, client-server based 3D games with online multiplayer support. Responsible for all business operations including finance, HR, marketing and PR.

Founded the interactive division of Playmates Toys. Responsible for all operations including budget, development, QA, PR, and marketing. Launched 23 sku’s within the first 3 years of operations. Notable titles include Earthworm Jim 1 & 2, MDK, Burning Road and VMX Racing.