Dave DeFazio

Chief Strategy Officer @ StrategyCorps

About

I am passionate about banking strategy, and always exploring the intersection of data, marketing, and technology. I download banking apps for fun. On the weekend. And talk about them at dinner with my family. 😊 I've spoken at conferences and events all over the country. Recent speaking engagements include: Finovate, BAI Retail Delivery, ABA Bank Marketing and Retail Conference, ABA Annual Meeting, The Financial Brand Forum, Bank Director Magazine Retail Growth Conference, Bank Director Magazine Acquire or Be Acquired Conference, National Directors and CEOs Leadership Conference, and many state association events. Speaking topics include retail banking, mobile banking, customer engagement, product and customer profitability, product design, and bank marketing. I'd love to speak at your event - drop me a line or suggest a date

Country

United States

City

Nashville Metropolitan Area

Industry

Banking

Skill

Banking, Strategy, Marketing Strategy, Sales, Marketing, Product Marketing, Analysis, Data Analysis, Retail Banking, Retail Marketing, Customer Service, Training, Training Programme Design, Financial Analysis, Financial Services, Sales Management, Product Development, Mystery Shopping, Strategic Planning, Business Strategy

Experience

Chief Strategy Officer

StrategyCorps

2025-6 - Present · 1 yr 4 mos

Executive Vice President, Strategy & Solutions

StrategyCorps

2024-7 - 2025-6 · 1 yr

Nashville, Tennessee, United States

Partner

StrategyCorps

2002-5 - 2024-7 · 22 yrs 3 mos

I help our clients use data and technology to improve their retail and small business banking products. Consumers are more demanding than ever, and we make it easy for FI's to create engaging products that drive growth. Our BaZing app helps FI's add cool rewards to their checking accounts, mobile banking, or debit cards. Some banks add it to every account, some use it as a reward for their best relationships, and some even charge a fee for it. Our CheckingScore analysis tool makes it easy for FI's to rank their customer households from the biggest to the smallest, with strategies to protect the most important relationships and customer-friendly ways to improve the contribution from non-primary households.