Alan M.

Leading global market acquisition and digital strategy for applied AI platforms. Driving growth and scaling adoption for Neural Grader and Tally Express, pioneering machine learning solutions in the B2B space.

Led global customer acquisition for the world's largest B2B timber marketplace. Fordaq dominates the industry with over 250k members across 186 countries. I managed our paid and search strategy, relying on machine learning and automated bidding to scale complex campaigns across 14 languages and turn global traffic into revenue.

Advisor to ANYbotics (Swiss autonomous industrial robotics) and the Jordan Peterson platform, improving acquisition for the "Discovering Personality" program. I manage digital strategy for luxury real estate portals and agencies across the UK, Switzerland, France, Spain and Portugal. I specialize in high-stakes performance marketing, leveraging automated growth engines to scale complex, high-ticket products.

Directed the growth and analytics strategy for a portfolio of market-leading educational platforms, including the country’s largest professional portal. Managed digital acquisition at a massive scale, overseeing 14 million monthly pageviews and 2 million sessions. I focused on data-driven growth models that increased the registered user base by 178%, using search strategy to turn high-volume traffic into a loyal community.

@The University of Sheffield International Faculty, CITY College ☑ E-Business and Internet Marketing ☑ Innovation and New Product Development ☑ Strategic Marketing ☑ Advertising and Sales Promotion Management ☑ Public Relations Strategies ☑ Research Methods for Business ☑ Strategic Brand Management ☑ Events Management Research Proposal: Electronic Exchanges for wood-based products

Leveraging Big Data | Customer Network Strategy | Domains of Digital Transformation | A/B testing, Experimentation, and MVPs | Disruptive Business Models @Emeritus Institute of Management

Digital Transformation | Network Effects | Digital Business Model Design | Digital Platform Growth | Strategy and Competition @Emeritus Institute of Management

Google Analytics | Analytics APIs | Google Tag Manager | Google Data Studio | Data-driven attribution

Conversion research | Statistics for A/B testing | Testing strategies | CRO program management

Data and Analytics | Growth channels | Experimentation | Channel-specific growth skills | Copywriting & psychology | Growth program management

Psychological principles | Neuromarketing & persuasion models | Applied Behavioral Psychology