D'Ashley Heather Wilson

Lead client onboarding through clear workback schedules, organized project management systems, and streamlined communication channels that set each engagement up for success. Manage client relationships and expectations throughout the full event lifecycle, supported by accurate, up-to-date budgets that provide transparency for both clients and internal teams. Oversee coordinators and delegate responsibilities to ensure strong execution across all workstreams while aligning internal resources and communication for seamless event delivery. From pre-production to onsite operations, guide activation plans, production schedules, and deliverables with precision and creative excellence.

As the Founder and Lead Digital Strategist at Digital Dashh, I consistently drive tangible results, empowering businesses to thrive in the digital landscape and achieve their marketing objectives. I am passionate about delivering excellence and am committed to further elevating organizations in their digital marketing endeavors. Utilizing software like Adobe Creative Suite (InDesign, Illustrator, Photoshop), Google Suite (Docs, Sheets, Slides), Monday.com, AirTable, and others in tandem with social media platforms (TikTok, Instagram, Twitter), we achieve remarkable results, enhancing brand visibility, increasing web traffic, and fostering improved customer engagement through innovative digital marketing strategies. Healthcare Industry: Developed a comprehensive digital marketing strategy that amplified their online presence and attracted new patients. Implementation of SEO best practices led to a remarkable 30% increase in website traffic and a notable rise in appointment bookings. Education: Orchestrated a content marketing strategy and social media campaigns that achieved a 40% increase in social media followers and a 25% rise in website conversions. These efforts expanded their user base and boosted engagement on the educational platform. Retail: Led the execution of successful paid advertising campaigns across multiple platforms. By leveraging data-driven insights and A/B testing, we achieved a remarkable 50% increase in e-commerce sales within three months, establishing them as a prominent player in the online rug market. Leveraged web analytics tools and conducted in-depth analysis to continuously optimize strategies for maximum return on investment (ROI). Excelled in client relationship management, serving as the primary point of contact and providing strategic guidance to ensure client satisfaction and foster lasting partnerships.

Organize end-to-end event strategy and execution for live events in the Pharmaceutical industry, ensuring alignment with client objectives and brand messaging using project management software: Monday.com, AirTable, Dropbox, Jotform, Adobe, Google and Microsoft Suites. Coordinate with creative teams to produce event materials such as banners, brochures, and digital content. Support the team in engaging with attendees, capturing leads, and facilitating networking opportunities. Work with multiple stakeholders to ensure compliance to all policies both in-house and for clients, including brand guidelines across all sponsorship-related materials across client events and meetings. Known for bringing clarity, structure, and a calm leadership presence to fast-moving, high-stakes environments — delivering polished experiences that made an impact onstage and behind the scenes.

As a Producer, my current responsibilities include on-site and pre-pro event execution, coordination, and external vendor support. Client Management: Serving as the main point of contact for clients, ensuring clear communication, and understanding their event objectives and requirements. Breakout Room Management: Coordinating and overseeing the logistics of multiple breakout sessions, including scheduling, room setup, AV equipment, and ensuring a smooth flow of events. General Session Assistance: Assisting with the coordination and execution of general sessions, including stage setup, audiovisual production, and managing the overall event flow. Budget Management: Managing event budgets, tracking expenses, and identifying cost-saving opportunities while ensuring high-quality event delivery. Researching Technology Options: Conducting thorough research to identify and evaluate viable technology options that align with the specific needs of each event, ensuring optimal attendee engagement and experience. Vendor Negotiations: Engaging in negotiations with vendors to secure competitive pricing, favorable terms, and high-quality services, while maintaining strong relationships with trusted partners. These responsibilities require meticulous attention to detail, strong organizational skills, and effective communication with both clients and internal teams. By effectively managing these duties, I ensure the seamless execution of events while delivering exceptional experiences to all stakeholders involved.

Producer for Google Marketing Live, Leadership Circle. Responsible for the execution of various production logistics under the direction of the Executive Producer. • Client Management • Venue communications • Production staffing and scheduling • Establishing and maintaining production documentation and timelines • Vendor management and Budget oversight and administration • Managing on-site needs in coordination with the outside agencies

Coordinated the Intel 2022 Marketing Summit, a virtual marketing event for 900+ attendees, and managed client relations. • Established and maintained production documentation and timelines • Maintained overall budget finding savings upwards of 30% • Managed the elements of the creative concepts • Worked with external stakeholders to develop creative • Maintained and oversaw platform development and operations

•Manage teams of freelancers, and produce creative concepts for global brands. Develop digital storytelling, social media, and digital and influencer marketing strategies for large-scale events. • Track KPIs, analytics and insights, strategic growth opportunities, and proposal development for clients’ live in-person experiential activation-based events. • Act as liaison for clients to ensure strong relationship building with the client on all projects.

Created long term strategy for creative direction to bolster digital presence, and fundraising. Developed the brand identity and digital marketing efforts through social media marketing. * Oversaw KPIs, web and graphic design, SEO, analytics and insights, strategic growth opportunities, and fundraising events. * Increased engagement, and MQLs to build donor lists that converted from leads to profits.

Coordinated and managed various elements related to client satisfaction, KPIs, and brand ambassador training for the following events: • 2019 Essence Festival CROWN Act sponsored by Dove/Shea Moisture Booth • 2019 Essence Beauty Carnival Aveeno Beauty Booth • 2020 NBCSports On Her Turf Powerhouse.

Managed the talent riders and coordinated other various elements related to the event's success as well as talent satisfaction on the following events: • UN Women HeForShe Ceremony at Cipriani 42nd St • UN Global Hope Coalition Dinner • NYC Brooklyn Army Terminal 100th Birthday Block Party • Medidata 2018 • Bustle Digital Media Group’s RuleBreakers Festival in 2018 & 2019.

Global Affairs major with a double concentration on the Middle East and Northern Africa, and International Development, with an Arabic minor.