Daryl Faulkner

I excelled in driving client success and fostering enterprise partnerships, which significantly enhanced our service delivery. • Managed annual servicing programs, ensuring effective DAM platform adoption and seamless ARR term renewals. • Collaborated with senior leaders, including the Chief People Officer and Chief Marketing Officer, to expand business opportunities. • Developed strong networking skills, identifying champions across business units to promote awareness of our product offerings.

I excelled in managing integrated campaigns for major brands, resulting in significant customer engagement improvements. • Directed 15+ campaigns for clients like Nike Jordan and Taco Bell, enhancing brand visibility. • Drove a 30% increase in customer lifetime value through strategic email marketing initiatives. • Worked closely with analytics and creative teams to refine messaging and boost conversion rates.

I played a pivotal role in driving business development and expanding client relationships at Filter Digital. • Increased the client base from 3 to 12 accounts in just one year, focusing on Nike's creative divisions. • Led initiatives in Portland and San Francisco, resulting in significant revenue growth. • Collaborated with cross-disciplinary teams to deliver effective campaigns for Fortune 50 clients, ensuring brand alignment and risk management.

- Sales team leader in first year, achieving 220% of annual goal and expanding client base 80% across multiple sectors. - Promoted to Senior Digital Consultant, co-directing newly formed B2B Strategy Group during merger of print and online operations. - Mentored peers in Challenger Sales methodology and digital transformation practices.

- Attained 150% of $700 K first-year quota, scaling to $3 MM ARR by Year 3 through expansion into major agency networks. - Built a client roster from zero to fifteen accounts in year one across British Columbia, Alberta, and Ontario; opened regional partnerships for national brands. - Introduced innovative digital ad products, increasing regional market penetration and client engagement.

• Directed national media campaigns for emerging and platinum-selling artists, securing over 100 broadcast and press placements annually. • Collaborated with marketing, PR, and sales teams to ensure consistent artist messaging across digital and traditional channels. • Fostered strong media relationships to enhance visibility and engagement for artists under EMI Music.

Learning from some of the best in the business fast-tracked my learning curve as a promo and media relations professional to put me on the ground with both new and independent artists, alongside major international talent. I became the Head of Promotion in my second year at Nettwerk and had the pleasure of working three Sarah McLachlan albums, Neil Finn, The Be Good Tanyas, Tiesto and others.

One year of Hotel & Restaurant Management, transitioned to Business Marketing and left to join a restaurant group.