Darren Yeung

• Spearheaded the localisation strategy for Boss Zhipin (China’s top recruitment app) in Hong Kong, aligning business operations, marketing, and internal/external processes with local market needs. • Designed and executed integrated marketing campaigns, including large-scale events, roadshows, and outdoor advertisements (Bus placements) to engage both candidates and recruiters. • Led localised content creation for social media, serving as on-camera talent and managing voice-over production to enhance brand resonance. • Partnered with major career fair organizers (Innovating Hong Kong-Global Talent Carnival 2025, Cyberport Career Fair 2025) as primary liaison for exhibition planning and execution. • Developed customer retention programs, including loyalty events and office space redesigns to optimise engagement experiences. • Pioneered business development initiatives with co-working spaces (e.g., Compass Offices) to explore new lead generation channels.

In my current role at uMax Data Technology Limited, I have demonstrated exceptional leadership, resulting in my promotion to Assistant Project Director. I have been instrumental in securing outstanding tender results and collaborating with renowned institutions and corporations in Hong Kong. My accomplishments include participating in multiple business awards, interviews, presentations with TVB J2 Channel, Capital+ and StreetLaw HK.

• Develop strategies to build and maintain programs and activities with positive impacts on the company and team • Provide strategic counsel to a wide range of partners, including government bodies, financial institutions, virtual banks, universities, and NGOs • Lead projects from requirements definition through deployment, identifying schedules, scopes, partner requirements, and project implementation plans, including PR crisis management • Build and develop the project team to ensure effective performance, providing solutions, direction, and motivation • Coordinate internal and external resources, ensuring services remain within scope, schedule, and targets, in collaboration with colleagues from various regions • Establish and maintain relationships with appropriate partners, providing daily contact on project status and changes • Organize outreach programs and coordinate special events that promote products, services, and ideas of the company, including workshops, seminars, media collaborations, exhibitions, interviews, and TV shows

LawMiner® is a novel platform launched by uMax Data Technology Limited for legal market insights, and a social listening tool for legal practitioners. It utilises cutting-edge big data and AI technology in gathering data to provide all-round market analysis in relation to the legal industry. Specifically customised to the unique bilingual environment, LawMiner® aims at enhancing the competitiveness of legal practitioners, academics, students, researchers, and policymakers by providing them with industry analysis and helping them keep a close watch on industry updates.

At The Hong Kong Management Association, I rapidly advanced to Membership and Event Manager after demonstrating excellence in event organization and operations. I played a pivotal role in organizing the HKMA/TVB Awards for Marketing Excellence and managed various other large events, summits, and ceremonies. Key responsibilities: • Plan and organize events and activities, including business awards, PR events, dinner functions, luncheons, seminars, and company visits • Create and prepare communication collateral, including corporate brochures, papers, reports, minutes, letters, and speeches • Develop digital promotion materials for events • Develop goals, strategies, and enhancement plans for events and projects • Collaborate with external parties, including event sponsors, production houses, and media • Provide administrative and secretarial support for management committee meetings Awards and events organized or assisted: • HKMA/TVB Awards for Marketing Excellence • HKMA Digital Marketing Community • HKMA Theme Year Working Party • Civil Service Outstanding Service Award Scheme • Family-Friendly Employers Award Scheme • HKMA Award for Excellence in Training and Development • Distinguished Salesperson Award • HKMA Quality Award