Darren Loveday

+ Cash Burn to profitability + EBITDA plus growth + 97% + / - predictability in new and existing business + 50% increase in win rate + Implementation of fabric across Marketing, Partnerships, New Business, Existing Business and Client Success

SVP, Revenue Sept 2017 --‐ March 2022 Thunderhead + From clean sheet to $49m strategic partnership ARR within 21 months + 130% performance against plan in first 3 years across all key global markets: AMER, EMEA, LATAM & APAC + Execution through D2C plus overlay sales organisations + Directly responsible for strategic opportunities across brands such as Marriott, Telstra, Nestle and Barclays + Strategic exit execution

March 2014 --‐ Sept 2017 + Accountable for customer journey based business transformation for enterprise and SME clients in various industries + Transformation measured across sales, service and marketing + Significant industry experience in financial services, travel, hospitality and insurance + Established customer strategies encompassing people, process and technology with tangible ROI including: + 52% observed business performance uplift through customer journey centric optimisation at leading UK travel company + $3 - $5.5m customer value through combination of sales increase and operational efficiency at new UK based high street bank + Customer success speaker at various industry conferences

+ Accountable for the vision definition and requirements delivery of a market disrupting omni channel technology solution with the goal to empower businesses to design and optimise their customer journeys + Responsible for defining and generating stakeholder agreement to the key multi-vertical business challenges approached as part of the product roadmap

+ Responsible as part of a global team for conducting top down review of Target Business and Target Operating Models + Accountable for Digital and Multi-Channel aspects of the Target Business and Target Operating Models including development, communication and stakeholder management across a Global suite of c-level executvies

Global Metrics and Optimisation Business Design Lead, One HSBC HSBC Holdings plc + Lead Global business for Metrics and Optimisation Team --‐ $5m of total $44m 2010 workstream budget + Accountable for the business design and delivery of all transformational aspects including people, process and technology + Specific deliverables include data mining solution, tracking framework, data analysis framework and organisational model + Awarded two US patents for end to end system and supporting processes + Managed team of 15 global subject matter experts

+ Lead team of 20 analytics and marketing professionals responsible for the strategy and execution of digital sales planning and sales funnel optimisation for HSBC Bank USA + Implemented internal operating model for new brand launch, HSBCDirect, spanning customer value management, marketing and distribution to enable micro management of spend and staffing to protect service levels and customer experience + Focus on ongoing optimisation at each step in the sales funnel from marketing activity through to customer onboarding and activation + Delivered overall Cost Per Acquisition (CPA) improvements of >50% from 117USD to 56USD in parallel to reaching 5 year business plan target for deposits in year 2

+ Responsible for designing an delivering Global Content Management Systems (40+ markets) + Developed innovative new global CMS combining IBM Portal Server and Interwoven TeamSite + Delivered advanced business flexibility and ‘fusion’ of internet banking and sales/marketing site (enabling use of CRM and web data to tailor/target experience on sales/marketing site) + Managed team of 15-20 Information Technology professionals

+ Accountable for the definition of global Internet Banking business requirements driving the 2nd Generation Internet Banking proposition + Conducted vendor analysis with final recommendation approved by senior management + Global stakeholder management to ensure requirements represented true business needs with clear associated value + Generated op-ex savings of circa $11m through the consolidation and centralisation of multiple disparate Internet Banking propositions

+ Accountable for the identification, migration and subsequent processing of resource intensive network back office activities to consolidated service centres + Driving efficiencies of circa ~300% based on critical mass migrated volume