Darren Hou

Marketing Director @ Gausscode AI Automotive Solution

About

1. Clear Career Trajectory: Experienced in financial new media, integrated marketing, and B2B marketing; successfully transitioned from financial journalism to strategic marketing with comprehensive practical experience spanning B2C to B2B integrated campaigns. 2. Strategic & Execution Excellence: Possesses sharp editorial insight and planning capabilities, well-versed in brand positioning, social media engagement, event marketing, and performance-driven campaigns. Led over 100+ marketing projects and case executions, adept at integrating resources to deliver brand-effectiveness (brand + performance) marketing solutions. 3. Proven B2B Marketing Expertise: Extensive experience in market/brand strategy and project management for leading clients in internet, technology, FMCG, and automotive sectors. Specializes in B2B markets, designing end-to-end marketing strategies centered on big data and AI technologies—from brand strategy and executive IP development to product marketing and lead generation. Additionally equipped with UI design and sales consulting capabilities for B2B products, enabling effective cross-functional collaboration between marketing and product teams to support lead conversion. 4. Strong Resource Integration Capabilities: Maintains core relationships with central party-affiliated, financial, and tech media outlets; LP/GP and VC investor networks; as well as industry associations and consulting research institutions. Skilled at leveraging these resources and real-time trend analysis to craft customized integrated marketing programs for brands. 5. Solid Content Foundation: Authored over 1,000 financial news articles (pen name: Qiong Liang), proficient in creating diverse marketing content including brand narratives, product launches, event coverage, and corporate/founder thought leadership pieces. Demonstrates strong writing skills and deep understanding of business logic. 6. High Overall Competency: Clear logical thinking, high initiative, and exceptional execution ability; thrives under pressure with strong multitasking skills. Rapid learner of emerging trends—actively leverages AI large models (text-to-text, text-to-image, text-to-video) to enhance content production efficiency. Strong team collaboration and communication skills, highly responsible, efficient, and adaptable.

Country

China

City

Beijing

Industry

Computer Software

Skill

Content Strategy, New Media Operations, Media Partnerships, Warehouse Operations, Inventory Management, Key Account Management, Managing Media Relations, Integrated Multi-Channel Marketing, Event Management, Crisis Communications, Sales Enablement Software, Demand Generation, SEO/SEM, Management, Marketing Strategy, Sales, Social Media, Solution Selling, Strategic Planning, Customer Service

Experience

Marketing Director

Gausscode AI Automotive Solution

2022-8 - 2025-9 · 3 yrs 2 mos

中国北京市

- Market & Brand Strategy: Spearheaded the formulation and execution of the company’s overall marketing strategy, aligning with business objectives to define annual marketing budgets and implementation roadmaps, significantly enhancing brand visibility and influence in the data intelligence and enterprise services sector. - Brand & Executive IP Development: Led the construction and evolution of the company’s brand IP system; orchestrated the personal branding of the executive team through industry summit speeches, self-media channels, and exclusive media interviews, establishing authoritative presence and expert image within the automotive industry. - Product & Solution Marketing: Developed and executed integrated marketing strategies for core products and solutions focused on marketing, sales, and service; managed the creation and optimization of key marketing and sales collateral—including product sheets, customer success stories, and solution whitepapers—providing robust support to the sales team. - Event Marketing & Lead Generation: Conceptualized and led the execution of online and offline market events—including industry summits, the E3 Practitioner Exchange Conference (from 0 to 1), private roundtables, and live webinars—effectively generating high-quality sales leads and managing their full lifecycle. - Content & Digital Marketing: Built and managed the company’s content marketing ecosystem; led the redesign of the corporate website and established a multi-channel self-media presence (WeChat Official Account, Video Channel, Xiaohongshu, Zhihu); utilized SEO/SEM and social media operations to consistently communicate technological capabilities and customer value, amplifying online brand voice.

Senior Manager, Brand Marketing

Haitang Group

2020-6 - 2022-8 · 2 yrs 3 mos

中国北京市

- Delivered annual and project-based PR and marketing services for major clients including Baidu (MEG), Midea, BAIC, Yili, Suning, and YY Live. - Media/KOL/Talent Resource Development & Management: Proactively sourced and maintained relationships with over 300 national media outlets, KOLs, and celebrity talents across political, tech, finance, lifestyle, and education sectors; developed tailored cooperation plans and honed strong negotiation skills. - Content & Campaign Strategy Development: Designed and authored annual and project-specific communication strategies; conducted market research and brand consultations to deliver strategic insights, identify optimal timing and events for PR activations, and developed integrated marketing campaigns. Regularly planned thematic content calendars and authored press releases, product features, industry analyses, and keynote speeches. - Offline Event Execution & Management: Directed the planning and execution of offline events; independently managed a three-city, 100+ attendee offline screening event, overseeing venue selection, main visual design, on-site logistics, and live broadcast rehearsals. Gained extensive hands-on experience in complex, multi-stakeholder event management. - Crisis Monitoring & Response: Conducted enterprise舆情 monitoring and analysis, managed crisis communications with key media, and led brand crisis response and reputation rebuilding initiatives.

Marketing Operations Lead

GPLPCN

2018-5 - 2020-4 · 2 yrs

中国北京市

- Content Creation: Authored over 1,000 financial articles (under pen name: Qiong Liang); also produced, recorded, edited, and published audio content. - New Media Operations & Team Leadership: Led the operations department, built and trained a 15+ member team (including editorial staff), and was accountable for team performance; contributed to refining internal management systems. - Market & Brand Growth: Enhanced brand influence through organizing and participating in online and offline salons and summits; elevated GPLP from low recognition to a Top 20 financial media platform in China; established and maintained partnerships with over 100 mainstream media and brand partners.

Operation Coordinator

GRAND FOOD INC

2016-2 - 2017-2 · 1 yr 1 mo

美国加利福尼亚州海沃德

- Supported operations across office, warehouse, and food processing facilities. - Managed shipment and receipt of goods, data processing in ERP (FileMaker) system (entry, verification, deletion), monitored and verified in-transit logistics, and optimized delivery route planning. - Handled internal procurement (office supplies, trucks, warehouse equipment) and maintained records and coordination for maintenance of all machinery (office, warehouse, processing, vehicles). - Oversaw warehouse utilization and inventory management through third-party collaboration.