Darrell Burnette

North American Sales Manager (Executive Sales Leadership Role) @ SANITIZED AG

About

Executive sales leader proven at selling complex solutions—regardless of industry. I’m an executive-level sales leader with 30+ years of experience driving revenue in complex, high-stakes B2B environments. While much of my background is in performance chemicals and fabric solutions, my core strength is sales leadership: building trust with senior decision-makers, navigating long sales cycles, and converting technical complexity into clear business value. I’ve owned multi-million-dollar portfolios, led enterprise and global accounts, and consistently grown revenue in markets where credibility, persistence, and judgment matter just as much as product familiarity. I thrive in challenging sales environments—new technologies, skeptical customers, or high-stakes programs—where results depend on strategy, execution, and relationships. My success comes from transferable skills: strategic account development, executive-level communication, disciplined deal management, and long-term customer growth. I learn products quickly and focus on what buyers care about most—risk reduction, performance, and measurable results. Actively pursuing senior sales leadership roles where complex solutions, long sales cycles, and enterprise relationships require a proven closer who can deliver.

Country

United States

City

Fountain Inn

Industry

Textiles

Skill

Technical Sales, New Product & Market Adoption, Customer Retention & Expansion, Contract & Commercial Negotiation, Long-Cycle & Consultative Sales, Strategic Account Development, Revenue Growth & Forecasting, Enterprise & Global Accounts, Complex Solution Selling, Executive Sales Leadership, Direct Sales, Sales and Marketing, International Sales, Sales, Sales Management

Experience

North American Sales Manager (Executive Sales Leadership Role)

SANITIZED AG

2023-1 - Present · 3 yrs 9 mos

Fountain Inn, South Carolina, United States

North American Sales Manager (Executive Sales Leadership Role) | 2020–Present • Own and grow a $3–5M annual sales portfolio selling technically complex solutions into enterprise and global accounts. • Lead senior-level relationships with global brands including Under Armour, Nike, Reebok, Carhartt, and Tempur-Sealy. • Drive long-cycle sales programs from early engagement through commercialization and recurring revenue. • Develop pricing strategy, forecasting, and account plans to consistently meet or exceed revenue targets. • Negotiate NDAs, pricing frameworks, and commercial agreements supporting long-term customer retention. • Partner cross-functionally to remove barriers to sale and maintain customer confidence through execution. • Successfully sold new technologies beyond customers’ prior experience, accelerating adoption through consultative and executive-level selling.

Business Development Manager

Sanitized USA

2008-9 - 2018-4 · 9 yrs 8 mos

Fountain Inn, South Carolina

• Built and scaled North American revenue by introducing new solutions into competitive, performance-driven markets. • Converted early-stage programs into long-term revenue through strategic account development. • Managed a $2–4M annual sales pipeline and consistently achieved growth targets. • Led customer-facing initiatives that strengthened brand positioning and deal momentum.

International Sales – Textile Chemicals

Seydel International

2000-1 - 2008-9 · 8 yrs 9 mos

United States

• Managed international sales relationships across Asia in complex, multi-stakeholder buying environments. • Expanded customer adoption by building trust and navigating regional manufacturing and supply-chain realities.