Darrell Bloom 1

Model Photography, Product Photography, Social Media Creative Content, Ads

Business relationship builder, with the goal of aligning marketing and sales efforts that keep the overall brand strategy on point.

Graphic design and development for Kohl's, Realtree, Ford, GM, Tractor Supply Warehouse apparel and licensing brands. Working and assisting the Art Director, and Merchandising Director in design and development for t-shirt and woven graphics, file preparation and archiving for sales presentations.

Planned and organized high impact marketing, advertising, print and digital campaigns to 106 leagues with 40,000 players ages 5 to 13. Developed and maintained graphical standards, templates, and resources. Designed video presentations. Concept, development and production of the core brand message across all media channels. Key Achievements: • Designed brand architecture and graphics for new learning programs. • Created high impact outreach campaigns to maximize online/offline registration. • Project management of the San Diego Padre sponsored annual Coaches Clinic at Petco Park. • Expanded business by designing and implementing year round league sponsored clinics.

Creative direction & video production for GM’s DrivetheDistrict.com campaign. WSLA needed to create video content that drives consumers on a national level to an online community with contemporized visual storytelling. Visitors will have the ability to share and engage! For this project I had to coordinate my creative team with WSLA producer, accountant executive and creative director to produce a video for the GM sponsored “Stupid Cancer Silent Cruise” which took place across multiple U.S. cities and stopped in San Diego. We created script, shot list, video, audio, music, graphics, effects and edits for final web video.

OceanAire Sportswear, Rancho Dominguez, California Junkfood Clothing/ Disney licenses/ Tap Out/ UFC Art Director/Graphic Designer/Color Separator Streamlined all aspects of the art department from room layout design & equipment for optimal workflow and production. Ensured quality of all original and digital incoming and outing art and film production. Client consultation for art enhancement, changes and final approval for samples and production. Managed multiple client accounts and archived up to 250 digital art files weekly. Managed IT technicians, materials & supply vendors, in-house and freelance artist. Reported to VP of Operations. Key Achievements: • Utilized advanced expertise to develop comprehensive art reproduction techniques; color separation, color correction, film output, screens to press and sample approval. • Ensured timely completion of projects by communicating closely with cross functional departments to monitor quality control and problem solve. • Cultivated a positive work environment through effective collaboration with employees and fellow staff members.

Expertly led the art/creative direction of high profile accounts such as Boost Mobile, T-Mobile, PMK-BNC, Best Entertainment, and Bolt Entertainment. Served as primary client contact, art director, and graphic designer. Provided innovative concepts, photo art direction, and preliminary sketches. Coordinated and directed all photo shoots; ran multiple studios at the same time, scouted the best locations, booked models, and styled sets/props. Managed vendor relationships and approved press checks. Key Achievements: • Maximized profitability by carefully controlling budgets, developing accurate price quotes, and successfully negotiating vendor contracts. • Created stylish high-end special event merchandise on ultra fast timelines. • Built a cohesive, recognizable brand image by designing, implementing, incorporating team best practice technique and development. • Account manager for PMK/BNC Agency, Los Angeles (Tmobile, Sony) • Account manager for Best Entertainment, Los Angeles (GM, William Morris) • Account manager for Euro RSCG (Now Havas), New York (Lean Spa Cuisine) • Account manager for Boost Mobile (Micro Website Campaigns), Orange County, CA