Xuan Zhang

• Initiated and managed social media publication, activities planning, and external affairs • Acquired 60% subscription from all students from scratch • Developed and managed 8 departments and 60+ people • Designed commission-dividend models and provided marketing services to designer brands

• Proposed and organised FMCG co-branding campaign; matched synergistic brands, created sample products, and drafted proposals to stakeholder’s senior management; 6 products converted to next stage • Coordinated the flagship event for Red’s new e-commerce strategy; sourced 100+ suppliers (80% converted) and executed multi-channel marketing catered to local culture; generated 500k+ participations • Designed comprehensive media distribution plan for fashion, home appliances, and F&B clients; identified most efficient channels and contents, and composed tag topics harvesting 80m+ views and exposures

• Created and executed qualitative user research for a new city map function, recruited attendees and conducted 16 interviews covering 96 sets of feasibility tests within 5 days; presented to department head • Produced 4 insight reports on transportation industry focusing on latest local policy, investment trends, leading technology development, and trending consumer preferences

• Conducted user research in new live-streaming product development; investigated mass-market user satisfaction via interviews and questionnaires, and proposed potential improvements • Proposed and analysed weekly topics across 18 content categories and applied findings into decision weighing adjustments in user-generated-content algorithm

• Researched Japan market opportunities, presented analysis on policy, market trends, and competitors • Aggregated B2B event lists in relevant sectors and promoted business development opportunities • Organised partner conference, completed proposal draft, promotional messages, and site selection

• Main course: Design Leadership; Global Design Futures; Design, Society and Cultures; Research Methods • Self-taught graphic design, photography, AI painting, 3D modeling and 3D printing • Researched about the intertwined relationship between AI technology and human, female empowerment and consumerism, Gen Z Londoners anxiety and social engagement, gamification, inclusive design,etc

• Championship in L 'Oreal minicase Campus Innovation Planning Competition • National Finalist in "Zhumeng Cup", "Maker China", "Tsinghua Sanchuang Competition", "Zhongchuang Cup" • Semi-finalist in Regional English Debate Competition

Full A score in Film and TV Analysis, Cinematography.

• Initiated and organized the first student photography exhibition on campus, successfully gathered 200+ works, and my own work was officially collected as permanent exhibition