Dariusz Braś

Managing Director @ Display Poland

About

I believe that in the world of modern retail, a product is only as good as the experience it creates. With over 25 years of experience, ranging from the fast-paced FMCG environments of Mars and PepsiCo to leading global innovation at HL Display, I have dedicated my career to bridging the gap between a great product and a successful sale and mastering the art of the "Better Shopping Experience." Now, as the Managing Director at Display Poland and Candor Polska (one Capital Group) I leverage two decades of experience in the POS and merchandising sector to lead our company’s strategic expansion. I lead a talented team in delivering cutting-edge POS and LED lighting solutions to the largest international retailers, DIY giants, and cosmetic chains. My journey from Sales Representative to Managing Director has given me a 360-degree view of the industry. I don't just manage a company; I cultivate partnerships that transform retail spaces into high-performing sales environments. My focus: * Strategic Growth: Identifying new market directions to future-proof our product portfolio. * Operational Excellence: Ensuring every project, from concept to implementation, exceeds client expectations. * Long-term Partnerships: Building the trust required to serve the market’s biggest players. What I bring to the table: * Executive Leadership: Steering Display Poland and Candor Polska’s vision, overseeing end-to-end project management, and driving sustainable business growth. * Deep Industry Roots: My foundations were built at HL Display and Mars, where I mastered the complexities of international retail negotiations, margin control, and supply chain logistics. * Product Innovation: I am passionate about developing new concepts and systems that don't just follow trends—they set them. * Client Centricity: I have a proven track record of negotiating high-stakes contracts with international retail chains and DIY markets, always focusing on long-term loyalty and mutual success. I am always open to discussing new opportunities for collaboration and product innovation. Let’s connect to discuss the future of retail or how innovative display systems can drive your bottom line.

Country

Poland

City

Cracow

Industry

Retail

Skill

Zarządzanie projektami, Zarządzanie operacyjne, Umiejętności kreatywne, Relacje z klientami, Zarządzanie kosztami, Współpraca zespołowa, Pozyskiwanie klientów, Koordynowanie projektów, Umiejętności miękkie, Zarządzanie zespołem, Umiejętności organizacji, Utrzymanie klienta, Umiejętności analityczne, Zarządzanie czasem, Negocjacje, Zdolności interpersonalne, Rozwój współpracy z kluczowymi klientami, Proces sprzedaży, Sprzedaż i marketing, Negocjowanie kontraktów

Experience

Managing Director

Display Poland

2026-1 - Present · 9 mos

Warszawa, Woj. Mazowieckie, Polska

Display Poland is a well-known and appreciated supplier of POS solutions as well as LED lighting systems on the Polish market. The solutions are delivered to the largest International Retailers, Drug and Cosmetics Chains, DIY markets as well as local customers.

Sales and Development Manager

Display Poland

2024-2 - 2025-12 · 1 yr 11 mos

Warszawa, Woj. Mazowieckie, Polska

Sales and Development Manager - developing ideas and concepts for new products and systems, looking for new potential directions for the development of the company's product portfolio, which later as projects become the basis for developing long-term cooperation with customers. Responsible for each stage of project management within the company as well as subsequent implementation at the customers.

Key Account Manager

HL Display - The better shopping experience

2003-9 - 2024-1 · 20 yrs 5 mos

Warszawa, woj. mazowieckie, Polska

HL Display is a global innovation‐leader of products and solutions for in-store communication and merchandising systems focused on optimizing the selling space to the food and non-food retail sectors. Specialization in production of POS materials. Managing and developing of cooperation with international retail, DIY and Brands clients. Negotiating the terms of trade, the loyalty bonus system, the valuation of individual products and customized solutions. Building long-term relationship with clients. Planing, managing, analysing and controlling of sales and margin targets. Managing of projects – starting from the creating of new ideas, solutions and products, though production to logistic aspects of projects.

Sales and Marketing Director

Komlek S.J.

2002-8 - 2003-8 · 1 yr 1 mo

Private company in FMCG sector. Managing of sales and marketing issues. Negotiating of contracts and the terms of trade with the international retailers and big wholesalers. Managing of sales team. Managing and controlling of sales targets, the promo budget and costs. Cooperation with The Walt Disney Company – the license for own company brands. Leading and negotiating contracts with subcontractors and producer of own brand’s products. Participating in the process of creation and launching new products. Cooperation with advertising and marketing agencies.

Territory Account Manager

Mars

1998-10 - 2002-4 · 3 yrs 7 mos

Kraków, woj. małopolskie, Polska

Developing of wholesalers and retail clients on dedicated territory. Exploration and development of alternative sales channels. Negotiating the terms of trade, bonus programs, organizing promotional campaigns. Managing and controlling the sales results vs targets, promo budget and fixed costs. Cooperatiing with teams of sales representatives.