Dariia Piven

Key achievements as a Product Manager at Ratatype: – Introduced a new monetization model by launching paid services on the platform.  Result: +42% increase in monthly revenue. – Optimized advertising monetization through Google AdSense, Google AdExchange, and Hidder Bidding.  Built a more effective ad placement strategy, which led to +105% revenue growth.  Also, I successfully diagnosed and resolved a hidden ad-serving restriction (soft ban) in Google AdManager. I restored the ad display within 2 weeks without losing traffic or SEO positions. – Built a scalable localization process and launched 13 language versions of the product.  Developed and implemented a repeatable localization pipeline — full launch in 10 working days.  Search visibility results:  • TOP 1–2: ua, fr, es, it, pl  • TOP 3: br, tr, mx, and francophone countries outside France (Canada, Belgium, Switzerland)  • TOP 6–10: de, nl  • TOP 7 (within 2 months): co.uk – Searched and launched new product directions to grow traffic and revenue:  • Created a keyboard testing tool, which attracted +7.9% of organic traffic, entered the TOP-5 most visited pages from organic, and brought +9% to the total user base.  • Developed a web-based typing game that increased ad revenue by 5% and boosted average pageviews per user. – Optimized email marketing campaigns.  Result: Increased conversions from +7% to +200%, depending on campaign type. – Improved landing page UX:  Interface and content updates led to a +25% increase in registrations from high-traffic pages. – Google Core Web Vitals optimization:  Carried out three technical improvement cycles based on CWV metrics.  Result: average search position improved from 7.5 to 5.5. — Development and implementation of product strategy — Managed product development using Agile methodology: forming and prioritizing the backlog, writing user stories, participating in daily stand-ups, and retrospectives.

– Monitored and analyzed website performance and promotion strategy. – Launched and managed new functionality: group learning module. – Developed and implemented gamification elements into the learning process. – Introduced regular email campaigns to increase user retention. – Wrote and published product content, including analytical articles. – Built and maintained a KPI tracking and reporting system for stakeholders. – Established localization process and launched full versions of the site in Ukrainian (ratatype.ua) and Russian. – Created internal project documentation and testing workflows. – Provided support and communication with English-speaking users of the platform. Achievements: +60% growth in page views. +60% growth in sessions. +50% growth in users.

Responsibilities and tasks: - monitoring and analysis of competitors; - collection and analysis of KPI; - implementation of projects (from writing TK to testing and release); - support and control of the sales department; - organization of team building events; - writing news on the sites; - changing monetization of the site https://www.education.ua/articles/467/; - renaming of the project, legal registration of the TM https://www.education.ua/articles/487/; - hiring a sales team. I increased sales on projects by 2 times during work.

– Managed up to 5 software projects simultaneously: scope, planning, and team coordination. – Maintained product and sprint backlogs in Redmine; facilitated sprint planning and grooming. – Collected and documented requirements through communication with users and stakeholders. – Created and shared documentation and specifications across teams and management. – Conducted acceptance testing and made go/no-go decisions based on business value. – Oversaw day-to-day project operations, resource allocation, and budget management. – Prioritized bugs and supported decision-making across development teams. – Built interactive prototypes in Axure RP to support UX validation and development. – Led performance evaluations and supported team members' professional growth.

– Led and managed multiple engineering projects from planning to execution – Coordinated and supervised the work of technical specialists and engineers – Maintained project documentation and delivered regular status reports to stakeholders – Ensured timely and successful delivery of 19 engineering projects – Oversaw preparation and issuance of sanitary certificates for completed infrastructure

Created a call center from scratch with minimal operational costs  – Recruited and trained personnel  – Built motivation and KPI system  – Designed operator workload model and scheduling  – Established budgeting and reporting processes  – Ensured high quality-of-service standards Developed internal rules and procedures  – Wrote conversation scripts and operator guidelines  – Defined service quality criteria  – Designed and implemented IVR system Improved client-company communication  – Developed and implemented Trouble Ticket system  – Monitored timely responses by engineers  – Resolved customer complaints and escalations Regularly reported KPIs and team performance to top management

Structural strength calculations of metal constructions using Lira and Kompas 3D analysis software