Dariia K.

Turned complex data into insights that supported TAVR Media’s leading market position. Built analytical reports and performance dashboards to drive strategic and operational decisions. Designed and executed quantitative and qualitative studies informing strategy, product, content and sales across eight products. Guided new product launches and audience growth through data driven analysis. Supported sales, marketing and product teams with analytics and trained them to use data in daily decisions. Provided data backed recommendations to senior management to drive product improvements and growth. Managed analytics and research projects from planning to delivery, ensuring accuracy, consistency and efficiency. Analyzed advertising campaigns and audience performance. Led and developed a team responsible for analytics, reporting and research operations. Oversaw budgeting, documentation and data processes to maintain smooth workflows. Represented the company as an Expert of the Industrial Technical Committee.

Analyzed audience behavior, preferences, and market trends to support programming and sales decisions. Developed media planning models and identified key performance indicators for advertising campaigns. Evaluated campaign effectiveness and monitored advertiser activity, product categories, and budgets. Created visual performance reports. Designed and supervised quantitative and qualitative studies, improving data accuracy.