Daria Rose
Managing Director @ Total Commerce Partners
About
Passionate about the evolving world of eCommerce, I've been at the forefront of shaping online retail experiences since 2012, focusing on Shopify's platform. I thrive on innovating and delivering solutions that redefine the commerce landscape. My journey has been about turning challenges into opportunities, ensuring seamless merchant experiences, and predicting and adapting to the rapidly changing needs of international markets. As a thought leader in this space, I aim to drive Shopify's growth by integrating unique shopping experiences tailored to local customs. Check out my conversion rate optimization course on Shopify Learn: https://www.shopify.com/learn/course/how-to-use-data-to-increase-conversion-rate-cro Specialties: eCommerce • Optimizing a user's time on your site. • Creating a modern and pleasant experience. • Reducing the time from when a user lands on your site to when they become a customer. • Optimal display of information. Supply Chain • Optimizing data flow from platform to fulfillment center. • Ensuring each customer touchpoint gets them likely to recommend your brand. • Operationalizing direct to consumer brands from concept to launch. I love everything about online shopping - if it's done right. When I'm not helping brands launch digital stores geared for success, I'm supporting some amazing brands online. I am dynamic, balanced, sharp, and have a ton of hands-on eCommerce experience - all the qualities you need in a team member. Away from work, I'm a proud Swiftie, an avid archer, and a massive fan of fantasy books. Talk to me about data-driven, end-to-end eCommerce solutions, and what we can do for your brand.
United States
Brooklyn
Computer Software
Sales, Solution Architecture, Strategy, Forecasting, Digital Marketing, Communication, Analytics, Emerging Trends, Brand Storytelling, Key Performance Indicators, Customer Insight, Customer Relationship Management (CRM), Marketing, Computer Literacy, Search Engine Optimization (SEO), Google Analytics, Analytical Skills, Process Improvement, New Business Development, Change Management
Experience

VP of Technology
New York, New York, United States
- Spearhead the development and management of Phantom, a bespoke app integrating with Shopify for efficient merchandise production and fulfillment. - Drive feature development, managed sprints, and crafted development roadmaps, collaborating closely with developers for optimal solutions. - Director of Total Commerce Partners

VP, Product
New York, New York, United States
- Spearhead the development and management of Phantom, a bespoke app integrating with Shopify for efficient merchandise production and fulfillment. - Drive feature development, managed sprints, and crafted development roadmaps, collaborating closely with developers for optimal solutions. - Conduct client interviews to identify pain points and desired features, ensuring Phantom continually evolves to meet client needs. - Lead initiatives to enhance overall customer experience, coordinating cross-team operations and processes and leveraging client feedback for continuous improvement.

Director, Technology & E-commerce
Greater New York City Area
- Launched and grew a Shopify-centric agency, evolving from a solo strategist, designer, and developer to leading a 15-member team. - Specialized in e-commerce site optimization and resolving client-specific issues, advocating for Shopify as the go-to solution. - Pioneered custom Shopify solutions and app developments, significantly enhancing client operations and user experiences.
Daria Rose's Contact Information
Phone
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