Daria Podenok

● Mobile Game Soft Launch and Media Promotion Strategy ● Digital advertising full circle: strategic approach, execution, analytics, media optimization ● Media campaigns execution in different channels: Google ads, Meta ads, Apple ads, including campaigns set up, launching, traffic analysis and optimization ● Hands-on creatives production pipeline & copywriting ● Analyzing performance data to deliver kpis ● Internal collaboration to deliver smooth process for Digital ads ● PR and offline events (incl. articles and interviews, investor and industry events) ● Stake-holders communications, investors reporting, inter-department communication

● Developing digital media strategy, brand presence in social media, budgeting, KPIs setup ● Execution of media strategy and campaigns launch (Facebook, Instagram, Snapchat, Google) ● Developing brand communication for Facebook&Instagram, content plan creation, copywriting ● Using Google Analytics and platforms analytics to analyze & optimize performance data

Special projects curation for Yandex.Music and Kids Media services. Everyday work with bloggers, UAC, analytics and YT, TikTok, Likee content creation. Developed KPIs and OKRs for the team, brainstormed and executed projects with the Disney, Smeshariki, Minecraft and AR viral videos.

Responsibilities: Establishing a performance-based marketing strategy to enlarge business revenue. On the daily basis I’ve been working with PPC, social media and video campaigns, Google AdWords campaigns, Content, Design, Analytics departments and stake holders. Main marketing focus was put on the english-speaking countries, however, succesfull strategies were implemented on 10 other markets.

Responsibilities: Developing digital media strategies, market & competitors researches, new business proposals and pitches. Maximize the effectiveness of all paid media, develop and execute the digital media plan for brands and new products to drive customer acquisition, drive conversion / revenue, and increase sales. Collaborate with internal teams to develop media planning and forecasting. Multi-media planning experience, with focus on digital media and an awareness of media trends. Clients: MTS (Telecom), Gett (Taxi Service), Viber (Communication), Plarium (Games) etc

Responsibilities: Full-service mobile strategy, mobile production, mobile marketing, mobile analytics, media and non-media campaigns. Clients: MegaFon, Yota (Telecom), Gett (Taxi Service), 2Gis (Geo Service), Alfa-bank, Aeroflot, Nestle. Events: Organization of Big Brand Hackathon for Dentsu Aegis Network. Launch of the few workshops for clients and speaking at marketing conferences.

Responsibilities: Develop deep expertise and knowledge around the clients’ businesses and industries. Provide strategic and account leadership on client engagements on digital and offline promotion. Oversee account P&L and work closely with multidisciplinary teams to develop briefs and SOW’s (project scope, schedules, and budgets). Ensure consistent client satisfaction and retention. Identify and participate in business development opportunities with potential new clients. Work closely with teams to ensure projects are delivered on strategy, on time, and on budget. Clients: Nestle, Avon, SunInBev, KFC, Yandex etc.