Daria Kotenko

Retargeting Producer @ Nexters ($GDEV)

About

User acquisition manager experienced with hypercasual, casual & midcore mobile games (IAA, IAP, Hybrid monetization). Currently I work with retargeting for Nexters' flagship products

Country

City

Serbia

Industry

Mobile Games

Skill

Маркетинговые исследования, Мобильный маркетинг, Управление проектами, Маркетинг в социальных сетях, Мобильная реклама, Английский язык, Интернет-маркетинг, Деловая переписка, Анализ данных, Ретаргетинг

Experience

Retargeting Producer

Nexters ($GDEV)

2026-1 - Present · 9 mos

Retargeting Manager

Nexters ($GDEV)

2023-9 - 2025-12 · 2 yrs 4 mos

- retain & return players with the advertising tools - strategic planning - testing new channels, creative testing - communication with internal teams and external partners, leading joint projects - problem solving in my zone of responsibility

User Acquisition Manager

Playgendary

2021-6 - 2023-8 · 2 yrs 3 mos

- buying traffic in Unity Ads, Applovin, IronSource, Vungle, Mintegral for hypercasual games (launch, optimization, analys) - testing creative concepts - working with marketing reports - launching new titles and UA channels - holding relationships with external (account managers) and internal stakeholders (creative, monetization, analystical, product teams) - troubleshooting in personal responsibility zone

User Acquisition Manager

HeroCraft Game Developer & Publisher

2019-2 - 2021-4 · 2 yrs 3 mos

Калининград, Калининградская область, Россия

- setting up, managing and optimazing ad campaigns - analyzing data to optimize performance - understanding and operating performance marketing metrics like ROI, ROAS, CPI, ARPU, CAC etc - test creative concepts across different sources - channels: Facebook Ads, Unity, Ironsource, BlueStacks, Tik Tok (basic)