Daria Oshry

Vertex Media is a revenue-focused ad monetization consultancy helping premium publishers maximize their display and video performance. With over a decade of hands-on experience in programmatic strategy, header bidding, GAM optimization, and yield management, we work directly with media owners to unlock incremental revenue without compromising user experience. From ad stack audits to partner negotiations and demand optimization, Vertex Media acts as a strategic extension of your monetization team — focused on measurable growth, operational clarity, and long-term scalability.

A leader of affiliate recruitment in the team, created a base of more than 800 affiliates in 9 months from the scratch Fraud control: manually screening, interviewing and approving affiliate applications Management of affiliate billing on a weekly basis Day to day affiliate management, pushing to the focus campaigns and helping affiliates to maximise their revenues Increased brand awareness of the network and established relationships with the key players on the Russian market. Leading advertising efforts of the network across all channels: social media, conferences and forums

Responsible for Colgate Total brand- the leader on the toothpaste market Responsible for development and execution of acceleration annual program Experience in creation and adaptation of TV campaigns, digital consumer engagement programs, shopper materials Smooth execution of new product launches (creation of go-to-market strategies and marketing supporting materials) Launch of broad PR program, execution of product integrated publications Implementation of sales incentive program Execution of co-promos with other manufacturers

Setting up and delivering strategy for the brand Dealing with agencies on execution of promo activities; in-store activations Monitoring Brand Health New products launches, packaging development/design Planing and approving the budget spend according to the brand strategy

Graduate scheme was a combination of Sales and Supply projects: Worked as a sales representative and examined the main principles and drivers of sales in fields (Sales placement) Created a concept of the roadmap development plan for one of the breweries (Supply placememnt) Analysed the efficiency of the promo beer across key accounts in Moscow (Sales placement) Analysed and reduced the causes of the difference in product availability between the plants and center of Autorepelishment. (Supply placement)

Worked in Customers Issues team which was responsible for resolving customer issues with Civil Large Engines Helped in organising a visit of the biggest Russian air company, Aeroflot, on Rolls- Royce site Created and presented new user guide for a Resolve Customer Issues tool to the key user population Analysed existing process of resolving customer issues and implemented changes to increase efficiency