Daria Kapnina

Marketing Manager @ Keepnet

About

Results-driven Marketing Manager with 3+ years of experience in B2B SaaS, demand generation, and cross-channel digital marketing. I help brands turn complex ideas into clear, compelling stories that drive traffic, leads, and visibility. 📌 Produced content that supported £100K+ in pipeline growth by aligning messaging with business goals and customer pain points. 📌 Drove a 50% boost in LinkedIn engagement and repositioned brand voice through strategic content planning and performance analysis. 📌 Increased website traffic by 45% through an SEO-led content strategy, improving lead quality with high-intent blog content. 📌 Built content strategies that resonated across international markets, leveraging fluency in English, Russian, Italian, and Turkish. 🎙 Outside of work, I also produce 2 podcast shows: one on failed business stories, the other on global expat experiences, ranking in top podcast charts across 25+ countries, with 5,000+ total listeners. I lead the full cycle from guest sourcing to storytelling and promotion.

Country

United Kingdom

City

London

Industry

Media Production

Skill

Global Cross-Functional Team Leadership, Cross-functional Coordination, SEO Copywriting, Copywriting, Visual Storytelling, Storytelling, Branding, Marketing Campaign Management, Go-to-Market Strategy, Press Releases, Business-to-Business (B2B), Brand Strategy, Search Engine Optimization (SEO), Email Marketing, Social Media, Product Marketing, Slide Preparation, Brand Personality, Branding & Identity, Business Development

Experience

Marketing Manager

Keepnet

2024-12 - 2025-7 · 8 mos

Greater London, England, United Kingdom

• Led multi-channel marketing campaigns (web, email, social). • Delivered SEO content that ranked top on Google. • Increased LinkedIn engagement by 50% through new content strategy. • Managed briefs, planning and campaign reporting. • Coordinated workflows between London and Turkish teams.

Content Marketing Specialist

Keepnet

2024-4 - 2024-12 · 9 mos

Greater London, England, United Kingdom

• Created SEO-optimised content to support lead generation • Developed marketing materials for Sales and Customer Success teams • Managed blog, video and social media content with performance tracking • Supported rebranding through tone of voice and UX copy • Delivered consistent content for B2B tech channels

Podcast Producer

2022-11 - 2025-4 · 2 yrs 6 mos

Producer and Host of "Keep Going" & "How was it?" podcasts, I foster open dialogues on career challenges and immigrant experiences. "Keep Going" normalizes mistakes, supporting growth, while "How was it?" offers insights for global immigrants. Join the conversation on navigating careers and building vibrant communities. 🔊 Available on Apple Podcasts, Spotify, and Google Podcasts.

Content Marketing Consultant

Modelix.co

2024-4 - 2024-8 · 5 mos

Greater London, England, United Kingdom

• Built a B2B content marketing strategy for a UK-based financial modelling startup. • Set up the company’s LinkedIn presence and aligned it with website positioning. • Developed content formats tailored for LinkedIn and website, supporting brand awareness and founder-led storytelling. • Helped communicate the product’s value to Innovator Visa applicants, SME founders, and financial consultants. • Collaborated closely with the founder to refine messaging and improve product–market fit.

Digital Marketing Intern

Paper Planes Consulting Agency

2022-2 - 2022-3 · 2 mos

Moscow, Russia

• Assisted in campaign research and concept development for clients in FMCG and tech sectors • Contributed to brand positioning and messaging strategy • Prepared presentation decks and marketing slides for internal and client use • Supported market entry content planning and competitor analysis • Participated in brainstorming sessions for Coca-Cola projects and agency briefs

Marketing Intern

Ministry of Property Relations Moscow Region

2021-7 - 2021-8 · 2 mos

Moscow, Moscow City, Russia

• Supported content updates across website and official communication channels • Assisted in writing press releases and public announcements • Conducted market and competitor analysis within the regional real estate sector • Helped prepare marketing materials for state property communications • Contributed to research reports on property development trends